Pricing & Negotiation

Content about creator pricing, sponsorship rates, negotiation, and usage rights.

7 articles

Engagement Rate vs. Reach: Which Matters More to Brands?

Engagement Rate vs. Reach: Which Matters More to Brands?

Discover the difference between engagement rate and reach, why each matters to brands, and how to present both in your media kit to land more collaborations.

Thomas Roche

Thomas Roche

How Much Do Brands Pay for YouTube Sponsorships? (2026 Rates)

How Much Do Brands Pay for YouTube Sponsorships? (2026 Rates)

Discover how much YouTube creators earn from brand deals. Learn average sponsorship rates by subscriber count, top niches, CPM benchmarks, and how to negotiate higher rates.

Thomas Roche

Thomas Roche

A Practical Guide to Influencer Rate Negotiation

A Practical Guide to Influencer Rate Negotiation

Learn to calculate your worth, create a professional rate card, and master negotiation tactics. Get paid what you deserve for your creative work and influence.

Thomas Roche

Thomas Roche

How Much Do Brands Pay for Instagram Stories? Real Data

How Much Do Brands Pay for Instagram Stories? Real Data

Curious what brands pay for Instagram Stories? Discover CPM benchmarks, real creator rates, and practical tips to price your next Story campaign.

Thomas Roche

Thomas Roche

Influencer Rates by Platform and Follower Count (Based on 12,000 Campaigns)

Influencer Rates by Platform and Follower Count (Based on 12,000 Campaigns)

How much should influencers charge? Discover average influencer rates by follower count and platform, based on over 12,000 campaigns. Updated data for Instagram, TikTok, YouTube, and Twitter.

Thomas Roche

Thomas Roche

TikTok Engagement Rate Benchmarks in 2025 (What’s Considered Good?)

TikTok Engagement Rate Benchmarks in 2025 (What’s Considered Good?)

Discover the average TikTok engagement rate in 2025. Learn what’s considered good and how to improve yours with tips, benchmarks, and real data.

Thomas Roche

Thomas Roche

How to Price Your UGC Videos: Simple Guide for Creators

How to Price Your UGC Videos: Simple Guide for Creators

Learn how to price your UGC videos with this simple guide. Understand what factors affect pricing and how to set the right rates for your content.

Thomas Roche

Thomas Roche