UGC rate calculator
Turn your next brand brief into a clear quote. Set your deliverables and see exactly what goes into your rate.
Free. No signup. Instant estimate.
Your project
Start simple. Fine-tune the details below.
Experienced
Number of videos
Organic only
How long can the brand run your videos as ads?
Fine-tune your rate
An editable starting point, before usage rights and extras.
Adds 50% of your creation fee. Same usage period applies.
Your project estimate
$250
USD · before tax and expenses
- Content creation
- $250
- Paid usage rights
- $0
- Raw footage
- $0
Includes editing, one revision per video and 3 months of organic use on the brand’s own social channels. No posting to your audience.
A starting point for negotiation, based on the assumptions below.
How this is calculatedHow much should you charge for UGC?
Price UGC by the work you create and the rights you license. Start with a creation fee that covers your time, production costs and profit, then add paid ad usage and any extras. Your follower count is not an input when the brand is buying content for its own channels.
- 01
Define the deliverables
Agree on the number of videos, length, concepts, hooks and revisions before quoting. A new hook or reshoot is additional work.
- 02
Separate creation and usage
Charge for producing the asset, then specify where and for how long it can be used. Paid ads, creator-handle ads and exclusivity deserve their own scope.
- 03
Send a quote you can explain
Copy your breakdown, add a delivery date and payment terms, and confirm the scope with the brand. Adjust the base rate to cover your actual costs.
A transparent formula for your UGC rate.
This calculator uses CreatorsJet editorial assumptions, not a survey of creator earnings or guaranteed market rates. The 30-second starting fees are $150, $250 and $400 for the three experience presets. Replace the preset with your own rate under “Fine-tune your rate”. All amounts are USD; no currency conversion is applied.
Project total = creation fee + paid usage + raw footage
| What you’re pricing | Calculator assumption |
|---|---|
| Content creation | Base rate × length multiplier × number of videos |
| Video length | 15 seconds: ×0.8 · 30 seconds: ×1 · 60 seconds: ×1.5 |
| Paid usage | 30% of the creation fee per month; added without compounding |
| Raw footage | 50% of the creation fee, when selected |
| Organic use | 3 months on the brand’s own social channels included |
Example: 3 videos with 3 months of paid usage
At a $250 base rate, three 30-second videos cost $750 to create. Three months of paid usage adds $675 ($750 × 30% × 3). Your project quote is $1,425 before tax and expenses, without raw footage. No automatic bundle discount is applied.
Context behind the estimate
Marketplace terms vary. Insense’s creator compensation guide distinguishes content-only work from posting to an audience; its pricing page also describes bundled content rights. Those terms are not universal freelance rates. The percentages above are our planning assumptions, not figures attributed to Insense.
UGC pricing, explained
What is a UGC rate calculator?
A UGC rate calculator estimates a project fee for user-generated content created for a brand. This free tool separates production, paid usage rights and raw footage, then gives you a quote you can copy. It is a planning tool, not a promise that a brand will accept a particular rate.
How much should a beginner charge for a UGC video?
This calculator starts beginners at $150 for a 30-second edited video with one revision and 3 months of organic use. That is an editable example, not a market minimum. Estimate your scripting, filming, editing and admin time, add expenses and profit, and raise the base rate if the example would underpay you.
Do I need followers to charge for UGC?
For content-only UGC, the brand pays for your creative work and permission to use it, so this calculator does not ask for followers. If the brief also requires a post to your audience, price that distribution separately using an influencer pricing calculator.
How do I charge for UGC usage rights?
Define the channels, territory, duration and whether the brand can run paid ads. This tool adds 30% of the creation fee per month of paid use as a planning assumption. Creator-handle ads, exclusivity and perpetual rights need a separate agreement and are not included.
Should I offer a discount for a UGC bundle?
Only discount when the package saves you meaningful production time and still meets your target earnings. This calculator multiplies the creation fee by the video count without automatically discounting your work. Usage fees remain separate.
Does this work for TikTok and Instagram UGC?
Yes. It estimates short-form video production for brand-owned channels, including TikTok, Instagram Reels and YouTube Shorts. Platform-specific edits, extra aspect ratios and additional versions should be agreed separately.
MAKE YOUR NEXT MOVE
Put a portfolio behind your price.
Show brands your work, services and rates in a CreatorsJet media kit.
