Katie McCormick
Samples organized by language
Katie labels her Dutch and English videos by format and industry. A separate workflow explains how a collaboration moves from the brief to delivery.
22 UGC portfolio examples
A UGC portfolio shows brands the videos and photos you can create for their own channels and ads. Browse portfolios from UGC creators, then learn how to choose work samples and present your services.
UGC portfolios to learn from
Compare six different ways to present video samples, photography and services. Each portfolio offers a specific idea you can use in your own.
Julia Jones
Video and photography side by side
Julia combines product videos and photography, with labels identifying each project and content type. Her services distinguish the formats a brand can commission.
Chelsey Marie
Separate galleries for different work
Chelsey gives product photography and travel content separate galleries. Brands can browse the type of work relevant to their project.
Melody Schmidt
A clear category for each niche
Melody groups videos into beauty, fashion, travel and technology categories. Brand and product labels help visitors find relevant samples quickly.
Klaudia
Organic content and ads clearly labeled
Klaudia distinguishes organic videos from paid ads and groups them by category. A separate gallery presents her product photography.
Naomi D’Alessio
Several ad versions from one concept
Naomi labels videos by format, including testimonials and product demos. Her packages show how different openings and calls to action create several ad versions from one concept.
UGC portfolio examples by category
Choose a category to see how UGC creators present their work and services for different types of brands. Open a portfolio for a closer look.
Start your portfolio from a free template
Choose one of 50+ customizable templates and make it yours when you create your free portfolio.
What to include in your UGC portfolio
Help a brand see your style, understand what you offer and get in touch.
A short introduction
Introduce yourself, your specialties and the types of products you enjoy creating content for. Mention the languages you work in if relevant.
Your best UGC samples
Show product demos, unboxings, tutorials or product photos that reflect the work you want. Make the videos easy to open and watch.
Services and contact details
List the formats you offer and include a professional email address or contact form. A brand should know what it can ask you to create.
How to choose your UGC samples
Choose samples for the brands you want to work with
Match your examples to the products you want to create content for. A skincare routine and a cooking tutorial show different strengths.
Show more than one approach
Include a few distinct formats, such as a demonstration, an unboxing and a voiceover video. Three to six strong samples are a useful starting point.
Show the finished content
Let brands assess your opening, lighting, sound and editing. Choose work that reflects what you can deliver today, rather than filling the page with similar clips.
Give your work a little context
In this example, the description explains the product demonstration, and the deliverables list one TikTok video and one Instagram post. Alongside your video, explain the idea, your role and what you created.
Include campaign results only when you have access to them and can explain what they measure. With permission, a short client testimonial can also show what it was like to work with you.
How to build a UGC portfolio without clients
Start with products you already own. Film a demonstration, an unboxing or a short how-to video that shows how you would introduce the product to someone. Label these as sample projects, rather than paid partnerships. Focus on clear sound, good lighting and an idea a brand can understand.
Share your UGC work in one link
Bring your work samples, services and contact details together in a CreatorsJet kit. Choose the projects that fit your pitch and send the brand one link.
See how CreatorsJet media kits workQuestions about UGC portfolios
Do I need followers to become a UGC creator?
You do not need a large following to create content for a brand’s own channels. Your portfolio shows your creative skills. Audience statistics matter when a collaboration also involves posting to your own followers.
Should I include my UGC rates?
You can list starting rates or invite brands to request a quote. If you publish a price, explain what it includes. Agree separately on details such as revisions, raw footage and permission to use the content in ads.
Can I use a media kit as a UGC portfolio?
Yes, if it gives your work samples enough space. Lead with the content you can create and the services you offer. You can add audience information when posting to your own channels is part of the collaboration.
