Photography and travel
Malik Zambezi
Malik illustrates his photography and interview-based storytelling with Chicago Fire FC and DOMU case studies. Each explains his role, lists deliverables and includes campaign posts.
32 of the best media kit examples
A media kit brings together the information a potential partner or journalist needs about you. Compare creator, UGC, publisher and company examples, with previews, source links and practical ideas for your own.
These examples were selected for their clear layouts and useful presentation of work, audiences or brand resources.
Jump to a category
Creator and influencer media kit examples
Compare creator profiles, campaign examples and audience information across CreatorsJet kits and independently designed websites. Each preview highlights a different way to present a creator’s work.
Sara Shun
Make the campaigns easy to see
Sara labels campaign previews by brand and platform. Links to the original Instagram and TikTok posts let brands see the finished work.
Derek Lam
Organize examples around your specialty
Derek groups food videos by category and separates collaboration formats from audience information. The thumbnails give restaurants and food brands a quick view of his style.
Suzie Taylor
Keep the essentials on one page
Suzie fits her travel and lifestyle introduction, audience breakdown and rates onto one page. Clear sections keep the essentials easy to scan.
Media kit examples from large publishers
These kits from Vanity Fair, GQ, Vogue, The Guardian, National Geographic and Outside show how publishers present their editorial identity, audience and advertising options. Their scale differs from a creator’s, but their structure offers useful ideas.
Vanity Fair
Connect your editorial identity to your audience
Vanity Fair pairs its cultural identity with audience figures, an editorial calendar and advertising options. Partners can see both who it reaches and what they can book.
View the original media kit
GQ
Show audience interests as well as reach
GQ highlights audience interests such as luxury shopping, art and culture alongside its fashion positioning. These details help advertisers assess relevance beyond audience size.
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Vogue
Keep different channels easy to compare
Vogue separates print, digital, social and video figures, with sources and reporting periods. The labels make it clear what each number measures.
View the original media kit
The Guardian
Break down who your audience is
The Guardian separates UK readership, global reach and demographics into clearly labeled pages. The geographic breakdown helps advertisers find the audience relevant to their campaign.
View the original media kit
National Geographic
Connect your visual identity to advertising options
National Geographic leads with photography, then presents print, digital and social advertising formats. The kit connects its visual identity to concrete campaign options.
View the original media kit
Outside
Give each audience figure a clear meaning
Outside combines outdoor imagery with reader interests and channel figures. It distinguishes circulation from readers per issue, giving each audience number a clear meaning.
View the original media kitUGC media kit and portfolio examples
A UGC kit helps a brand understand the content it can commission. Work samples, deliverables and how to get started can matter more here than follower numbers.
Katie McCormick
Bilingual samples with a clear workflow
Katie labels her Dutch and English videos by format and industry. A separate workflow explains the steps from agreeing on deliverables to final delivery.
Julia Jones
Product videos and photography in one portfolio
Julia combines product videos with beauty and lifestyle photography. Project labels identify the brand or portfolio sample and the type of content.
Chelsey Marie
Distinct galleries for products and travel
Chelsey separates product photography from travel photos and videos. Her services explain the formats available and the production stages, from research and scripting to editing.
Company media kits and press resources
Company media kits help journalists cover a business. They often include an overview, press contacts, logos and photographs. These examples also include press rooms and brand asset libraries, which focus on making the right information and visuals easy to find.
Airbnb
A visual library organized by subject
Airbnb organizes photographs and brand assets into visual collections for homes, hosts and experiences. The categories help journalists find an image that fits their story.
Peachscore
Company information and brand assets in one place
Peachscore groups its company overview, logos, brand colors, leadership profiles and press contacts under clear headings. Visitors can find a specific asset without reading the whole kit.
Duolingo
A press room with a recognizable personality
Duolingo groups logos, animations, app screens and photography by asset type, with a separate campaign section. Its mission and press contact give journalists the context to use them.
Discord
A brand kit that explains how to use its assets
Discord provides logos, color values and spacing diagrams with instructions for using them. This is a brand asset guide, rather than a complete press kit.
More creator media kit examples
Compare more categories, work samples and ways to present an audience. Open any kit to see the full version.
Fashion and UGC
santiarenee
Santiarenee presents her plus-size fashion focus with separate Instagram and TikTok figures, making each audience easy to compare.
Lifestyle and fashion
sinkthesun
Sinkthesun lists Reels, photos, carousels, Stories and UGC separately so brands can compare collaboration formats.
Gaming
ChampsNetwork
ChampsNetwork combines gameplay previews with YouTube audience figures, showing both the content and who it reaches.
Basketball and fitness
OGBallOfficial
OGBallOfficial brings his basketball background, brand partners and audience statistics together in one profile.
Fitness and fashion
debbiehdez
Debbie’s compact bio covers fitness, coaching and modeling, giving brands a quick overview of her specialties alongside her social statistics.
Golf
SurrealGolf
SurrealGolf organizes Reels, photos, Stories, UGC and YouTube packages in a rate card that makes the options easy to compare.
Music
Chillseshmusic
Chillseshmusic places brand partners in a dedicated panel above his social statistics, making previous collaborations easy to spot.
Technology
@thehrki
Thehrki pairs a short tech and lifestyle bio with partner logos and platform statistics for a quick overview of his work.
Gardening and lifestyle
theknottygarden
Theknottygarden offers individual formats alongside a package combining Reels, Stories and image usage rights.
Food
cookwithara
Cookwithara introduces her quick recipes for busy people and links to each social platform, making her content focus clear.
Beauty and UGC
CashInColor | Cashmere
Cashmere pairs her skincare and shade-inclusive beauty focus with product video previews that show her approach in practice.
Travel and aviation
Sarahnautics
Sarahnautics highlights her aviation background and gathers several social platforms in one kit, connecting her experience with her online presence.
Food and nutrition
Vanessa Mendez
Vanessa Mendez connects her nutrition qualifications with services such as bilingual Reels and recipe development.
Gaming and entertainment
LivedInLibrary
LivedInLibrary introduces the couple behind the account and uses Magic: The Gathering video previews to show their content style.
What to borrow from these examples
Choose the structure that fits the person reading your kit. You do not need every section from every example.
01
For creator partnerships
A short introduction, relevant work samples, audience information, collaboration options and a contact email.
02
For advertising partnerships
Audience reach with clear definitions, reader interests, available formats, deadlines and a sales contact.
03
For UGC projects
Examples of the content you create, clearly named services, deliverables and a simple way to discuss a brief.
04
For press coverage
A company overview, key facts, a press contact and downloadable logos and photographs. Make the assets easy to find and explain how they may be used.
Building a creator kit? Our influencer media kit guide explains what to include and how to put it together.
Read the influencer media kit guideQuestions about media kit examples
What is the difference between a media kit and a press kit?
The terms sometimes overlap. A creator or publisher media kit usually supports a commercial partnership, with audience information and offers. A company press kit helps journalists cover the business, with facts, images and media contacts.
Should a media kit be a PDF or a website?
A link lets you update the content without sending a new file. A PDF is useful when someone requests an attachment or needs a saved copy. Choose the format your recipient can access easily.
Can I use these examples as templates?
You can use their structure for inspiration. Write your own introduction, use your own images and figures, and only list partnerships you actually had. The linked kits belong to their respective creators and companies.
How much should I include?
Include enough to answer the reader’s next questions, then make the detail easy to find. Start with who you are, relevant evidence and how to get in touch. Add rates, audience breakdowns or press assets when they serve that purpose.
Turn the inspiration into your own media kit
Bring your content, audience and collaboration details together in one shareable link.