Create your TikTok media kit
Show brands your content, who watches it, and what they can book. Explore real media kit examples and prepare your next TikTok collaboration.
Followers
103.7K
Engagement rate
8.68%
Avg video views
78.9K
30-day reach
5.4M
Example data
What Is a TikTok Media Kit?
A TikTok media kit is a short document or web page that presents your creator business to potential brand partners. It brings together your positioning, audience, representative video performance, examples, collaboration formats, commercial terms, and contact details.
3 Real TikTok Media Kit Examples
Real creator kits with TikTok data and concrete examples to learn from. Some include several platforms: select TikTok in their statistics to see the relevant data.
cookwithara
Food · everyday recipes
@cookwith_ara
What to look for
TikTok posts and bundles
See a standalone TikTok offer alongside an Instagram-and-TikTok bundle, with TikTok performance and video examples.
Open TikTok examplesinkthesun
Menswear · lifestyle
@sinkthesun
What to look for
Posting and content production
Compare a TikTok post with separate UGC photo and video services, supported by TikTok statistics.
Open TikTok example
malpluscats
Pets · family life
@malpluscats
What to look for
Videos and campaign examples
Explore TikTok performance alongside a focused pets-and-family identity, brand partners, and creator-written campaign case studies.
Open TikTok exampleWhat to Include in a TikTok Media Kit
Keep the structure focused so a brand can understand your content and campaign fit quickly.
Your profile and niche
Your handle, profile link, and the topics and formats your audience knows you for.
Your audience
Followers, top countries, and available age and gender data. Date your audience snapshot.
Typical video performance
Show views and engagement from comparable recent videos, plus watch time or completion when available.
Content and campaign proof
Link to relevant TikToks or product demos. Label paid results and explain how campaign outcomes were measured.
Services and usage rights
Separate sponsored posts, UGC delivery, and Spark Ads authorization. Make the scope and usage period clear.
Estimate your TikTok collaboration rateContact and next step
A business email, availability, and rates or a clear way to request a quote.
How to show a TikTok collaboration offer
Give brands a specific piece of content to discuss. Here’s how a services block in your media kit could look.
Example offer · adapt to your profile
One sponsored TikTok video
A 30–60 second product demonstration published on your profile.
What’s included
- One concept and edited vertical video
- One round of edits before publication
- Publication on your TikTok profile
Pricing & terms
Rate available on request
Agree on the publication date and how long the post stays live. Quote UGC-only delivery, Spark Ads authorization, usage duration, and exclusivity separately.
Show the TikTok metrics brands can compare
Show typical performance alongside your follower count. Keep organic results separate from paid amplification and compare similar video lengths.
- Distribution
- Typical views · sample and dates
- Viewer attention
- Average watch time · completion
- Audience response
- Likes · comments · shares · saves
For example, use your 10 latest comparable videos at the same age after posting. Label viral outliers and paid promotion rather than presenting them as typical organic results.
- Average interactions per video
- 250
- Average views per video
- 10,000
- Engagement rate
- 2.5%
How is this calculated?
Use TikTok Studio as the source and state the sample, period, and formula. Average 10 to 12 comparable recent videos when possible.
((average likes + average comments + average shares + average saves) ÷ average video views) × 100
Use the same sample and reporting window for all inputs. Include saves when available and state any missing inputs. Label the rate as engagement by views, not by followers.
Read TikTok's creator tools guideWhat brands look for in a TikTok media kit
Audience fit
Do your viewers’ interests and locations match the product?
Repeatable performance
Show a representative sample, not only your biggest viral hit.
A convincing creative idea
Use relevant videos to show your hook, storytelling, and product demonstrations.
Clear commercial terms
Specify posting, revisions, usage rights, Spark Ads duration, and the next step.
How to make a TikTok media kit in 3 steps
Gather your TikTok Studio data and a few relevant videos, then turn them into a page brands can review.
Add your TikTok profile
Introduce your niche and audience. Add TikTok alongside other platforms relevant to the collaboration.
Choose your videos and offer
Show representative results and relevant content. Separate posting services from content licensing.
Review and share your kit
Date your numbers, check links and mobile layout, and send one page with your collaboration proposal.
Why build your kit with CreatorsJet?
Your content and proof together
Bring your videos, audience, and collaboration options into one media kit.
Make it yours
Personalize your theme, bio, and services for your creator business.
One link for sponsors
Update your kit and reuse the same link in sponsorship conversations.
TikTok Media Kit FAQ
Do I need lots of followers to have a TikTok media kit?
No. Show your niche, audience, representative video results, and content quality. For UGC-only work, explain what you create without implying that publication to your audience is included.
Which TikTok engagement rate should I show?
Label the denominator. Engagement by views measures interactions relative to video views. Engagement by followers uses follower count. State your formula, sample, dates, and whether saves are included.
Should I include a viral video?
Yes, as a labeled example. Pair it with typical results from a defined sample so a brand can distinguish an exceptional result from usual performance.
Are Spark Ads included in a sponsored post?
Do not assume they are. Spark Ads let advertisers promote organic TikTok posts with authorization. Agree on the authorized post, usage period, and price separately from creation and organic posting.
How is UGC different from a sponsored TikTok?
UGC-only work delivers content for a brand to use under agreed terms. A sponsored TikTok includes publication on your profile. Specify whether your offer includes one, both, or paid advertising rights.
What if I have no previous brand deals?
Use relevant organic videos, product demonstrations, and real audience data. Label sample work clearly and avoid inventing clients or campaign results.
Keep building your media kit
Guides and examples for the next step, from what to include to the kit maker itself.
A guide to the sections, stats and rates brands expect.
See how creators present audience, past collabs and pricing.
Build a live media kit with stats that update automatically.
Estimate how much you can earn on TikTok.
Ready to create your TikTok media kit?
Build a clear, pitch-ready page with the TikTok proof, collaboration options, and contact details brands need to understand why working with you makes sense.
