Author profile

Thomas Roche

Co-founder of CreatorsJet

Thomas Roche is Co-founder of CreatorsJet. He writes about creator monetization, media kits, brand deals, and the systems creators need to win better partnerships.

LinkedIn

30 articles

Thomas Roche

Expertise

creator monetization
media kits
brand deals
creator tools

Articles by Thomas Roche

Articles written or reviewed for creators who want to grow, monetize, pitch brands, and present themselves professionally.

How to Respond When a Brand Asks for Your Rates
Pricing & Negotiation
How to Respond When a Brand Asks for Your Rates

March 30, 2026

by Thomas Roche

Learn how to respond when a brand asks for your rates without underpricing. Discover negotiation strategies, pricing tips, and how creators can confidently charge brands.

Influencer Pitch Email Template That Gets Brand Deals (With Examples)
Brand Outreach
Influencer Pitch Email Template That Gets Brand Deals (With Examples)

March 23, 2026

by Thomas Roche

Learn how to write an influencer pitch email that actually gets replies. Includes proven templates, real examples, and strategies to land paid brand deals faster.

The Complete Brand Deal Playbook for Content Creators (Step-by-Step System)
Brand Deals
The Complete Brand Deal Playbook for Content Creators (Step-by-Step System)

February 27, 2026

by Thomas Roche

Learn how to get brand deals as a content creator with this complete step-by-step system. From media kits and pitching to pricing and long-term partnerships, everything you need to land paid collaborations.

How Micro Creators Turn One Viral Post Into Long Term Brand Collaborations
Brand Deals
How Micro Creators Turn One Viral Post Into Long Term Brand Collaborations

November 30, 2025

by Thomas Roche

Learn how micro creators can turn one viral post into long term brand collaborations by analyzing momentum, building trust and pitching with clarity.

10 Growth Hacks to Land Your First Brand Collab With Real Data
Brand Deals
10 Growth Hacks to Land Your First Brand Collab With Real Data

November 25, 2025

by Thomas Roche

Learn how creators can land their first brand collaboration using data backed strategies.

How Brand Collaborations Work: From First Contact to Payment
Brand Deals
How Brand Collaborations Work: From First Contact to Payment

November 17, 2025

by Thomas Roche

A clear, complete guide to how brand collaborations work from outreach to payment. Learn each stage of a creator’s workflow, including briefs, approvals, reporting, and invoicing.

Plan a Creator Budget in 5 Easy Steps
Monetization
Plan a Creator Budget in 5 Easy Steps

October 11, 2025

by Thomas Roche

A clear, data-based guide to help agencies and marketers plan creator budgets, estimate results, and track real performance.

Are Instagram Collab Posts Worth It? A Data-Driven Guide
Brand Deals
Are Instagram Collab Posts Worth It? A Data-Driven Guide

October 6, 2025

by Thomas Roche

Learn how Instagram Collab posts work, when they outperform solo posts, and how to test ROI. Practical metrics, an A/B plan, creative tips, and disclosure best practices, without fluff.

75% of Instagram Influencers Are Nano-Influencers: Why Small Creators Win
Monetization
75% of Instagram Influencers Are Nano-Influencers: Why Small Creators Win

September 9, 2025

by Thomas Roche

75% of Instagram influencers are nano-influencers with 1K–10K followers. Discover why small creators have higher engagement, stronger ROI, and why brands are shifting budgets to nano-influencer partnerships.

UGC vs Influencer Content: Performance Analysis from 250 Brand Campaigns
Monetization
UGC vs Influencer Content: Performance Analysis from 250 Brand Campaigns

August 27, 2025

by Thomas Roche

UGC vs Influencer Content: Data from 250 campaigns shows when to use UGC, influencer posts, or both for maximum ROI and engagement.

Engagement Rate vs. Reach: Which Matters More to Brands?
Pricing & Negotiation
Engagement Rate vs. Reach: Which Matters More to Brands?

August 9, 2025

by Thomas Roche

Discover the difference between engagement rate and reach, why each matters to brands, and how to present both in your media kit to land more collaborations.

How Much Do Brands Pay for YouTube Sponsorships? (2026 Rates)
Pricing & Negotiation
How Much Do Brands Pay for YouTube Sponsorships? (2026 Rates)

August 5, 2025

by Thomas Roche

Discover how much YouTube creators earn from brand deals. Learn average sponsorship rates by subscriber count, top niches, CPM benchmarks, and how to negotiate higher rates.

7 Content Creator Income Streams Beyond Sponsorships (2026 Guide)
Monetization
7 Content Creator Income Streams Beyond Sponsorships (2026 Guide)

July 27, 2025

by Thomas Roche

Discover seven proven income streams for creators in 2026 that go beyond brand sponsorships. Diversify your earnings and build sustainable income.

A Practical Guide to Influencer Rate Negotiation
Pricing & Negotiation
A Practical Guide to Influencer Rate Negotiation

July 16, 2025

by Thomas Roche

Learn to calculate your worth, create a professional rate card, and master negotiation tactics. Get paid what you deserve for your creative work and influence.

Common Reasons Brands Reject Influencer Pitches (And How to Fix Them)
Brand Outreach
Common Reasons Brands Reject Influencer Pitches (And How to Fix Them)

July 6, 2025

by Thomas Roche

Learn why brands reject influencer pitches and how you can fix these mistakes. Practical advice for Instagram, TikTok, and YouTube creators who want to land more collaborations.

Red Flags: How to Spot Brands You Shouldn't Work With
Brand Deals
Red Flags: How to Spot Brands You Shouldn't Work With

June 29, 2025

by Thomas Roche

Learn how to spot brand red flags before accepting a deal. Protect your time, income, and reputation with this essential guide for creators.

Top 10 Brands Collaborating with Influencers in 2026
Brand Deals
Top 10 Brands Collaborating with Influencers in 2026

June 22, 2025

by Thomas Roche

Discover the top 10 brands working with influencers in 2026. Learn which companies are offering paid partnerships, affiliate deals, and creator campaigns worldwide.

How Much Do Brands Pay for Instagram Stories? Real Data
Pricing & Negotiation
How Much Do Brands Pay for Instagram Stories? Real Data

June 19, 2025

by Thomas Roche

Curious what brands pay for Instagram Stories in 2026? Discover fresh CPM benchmarks, real creator rates, and actionable tips to boost your Story income.

How to Structure a Brief for Influencers
Brand Outreach
How to Structure a Brief for Influencers

June 16, 2025

by Thomas Roche

Learn how to create a clear, effective influencer brief that gets results. Ideal for brands and creators looking to improve campaign communication.

How Many Brand Collaborations Should You Do per Month?
Brand Deals
How Many Brand Collaborations Should You Do per Month?

June 10, 2025

by Thomas Roche

Find the ideal number of brand collaborations per month for sustainable growth, audience trust, and consistent income.

The Most In-Demand Influencer Niches for Brand Deals
Brand Deals
The Most In-Demand Influencer Niches for Brand Deals

May 30, 2025

by Thomas Roche

Discover the most in-demand influencer niches for brand deals. Learn which content categories attract high-paying partnerships and why.

Creator Income Breakdown: Where the Top 5% Actually Make Their Money
Monetization
Creator Income Breakdown: Where the Top 5% Actually Make Their Money

May 14, 2025

by Thomas Roche

Discover how the top 5% of creators earn income. Get real data on brand deals, UGC, affiliate revenue, digital products, and more. Learn how to diversify your creator revenue with smart strategies.

Influencer Rates by Platform and Follower Count in 2025 (Based on 12,000 Campaigns)
Pricing & Negotiation
Influencer Rates by Platform and Follower Count in 2025 (Based on 12,000 Campaigns)

May 12, 2025

by Thomas Roche

How much should influencers charge in 2025? Discover average influencer rates by follower count and platform, based on over 12,000 campaigns. Updated data for Instagram, TikTok, YouTube, and Twitter.

TikTok Engagement Rate Benchmarks in 2025 (What’s Considered Good?)
Pricing & Negotiation
TikTok Engagement Rate Benchmarks in 2025 (What’s Considered Good?)

April 11, 2025

by Thomas Roche

Discover the average TikTok engagement rate in 2025. Learn what’s considered good and how to improve yours with tips, benchmarks, and real data.

Why UGC Is Becoming More Valuable Than Traditional Influencer Posts
Monetization
Why UGC Is Becoming More Valuable Than Traditional Influencer Posts

January 29, 2025

by Thomas Roche

Discover why user-generated content (UGC) is becoming more valuable than traditional influencer posts, with insights on trust, engagement, and cost-effectiveness for brands.

Top 5 Brands That Love Working with Micro-Influencers
Brand Deals
Top 5 Brands That Love Working with Micro-Influencers

January 16, 2025

by Thomas Roche

Learn how brands use micro-influencers to grow their business and connect with their audience. See real examples and tips to make influencer marketing work for you.

How to Price Your UGC Videos: Simple Guide for Creators
Pricing & Negotiation
How to Price Your UGC Videos: Simple Guide for Creators

September 25, 2024

by Thomas Roche

Learn how to price your UGC videos with this simple guide. Understand what factors affect pricing and how to set the right rates for your content.

Micro vs. Mega Influencers: The power of niche communities
Monetization
Micro vs. Mega Influencers: The power of niche communities

December 3, 2023

by Thomas Roche

Exploring influencer marketing through the lens of micro and mega influencers, this article delves into their reach, authenticity, and impact on brand promotion, with practical examples guiding brands in their influencer strategy choices.

TikTok monetization: Everything you need to know
Monetization
TikTok monetization: Everything you need to know

November 23, 2023

by Thomas Roche

Find out about the different ways you can make money on TikTok. You can work with brands, promote products, or use the TikTok Creator Fund. Turn what you love doing into a way to earn money.

How to make money as an influencer: 6 proven strategies
Monetization
How to make money as an influencer: 6 proven strategies

November 6, 2023

by Thomas Roche

Learn how to make money as an influencer with these 6 proven methods: sponsored posts and videos, affiliate marketing, selling your own products and services, membership site or Patreon, creating and selling online courses, and consulting and coaching.