The brands that work with influencers most often are not only the famous names. Software, audio, nutrition, home, beauty, gaming, and travel brands sponsor hundreds of creators, and many of them work with small channels as well as large ones. This list covers 40 of them: five brands known for working with Instagram and TikTok creators, then 35 grouped by niche using YouTube sponsorship data. Many of those data-ranked brands also work with Instagram and TikTok creators: the creator programs of Ana Luisa, Factor, and Insta360, for example, accept creators from both platforms. For each one, you will see what its creator deals usually look like, the kind of channels it has sponsored, and the most realistic route to a paid partnership.
Brands known for working with Instagram and TikTok creators
These five brands work mainly on Instagram and TikTok, so they do not show up in YouTube sponsorship data, but they come up again and again in creator roundups. Each screenshot shows a recent post where the brand features a creator. The 35 brands after them are ranked with CreatorsJet's YouTube sponsorship data.
Gymshark
The fitness apparel brand grew with gym and fitness creators, and still features athletes and creators across its Instagram.
- How to work with them: its athlete program is invitation-only, with no follower minimum. The partnerships team scouts creators itself, so consistent training content that tags the brand is the realistic way onto its radar.
e.l.f. Cosmetics
The affordable makeup brand regularly reposts beauty creators' tutorials and credits them in the caption.
- How to work with them: there is no public creator or affiliate page. Tag the brand in your makeup content, and use the social option on the e.l.f. contact form to pitch.
Glossier
The beauty brand features creators wearing its products in everyday routines and street content.
- How to work with them: there is no public program on its website. Partnership pitches go to the business and partnerships contact on the Glossier contact page.
Princess Polly
The fashion brand works with creators in Australia, New Zealand, the US, Canada, and the UK, and features them across its feed.
- How to work with them: fill in the Princess Polly collab application, which has no follower minimum for public accounts. It also runs an affiliate program and a college ambassador program for students.
Mejuri
The jewelry brand co-authors Collab posts with fashion and lifestyle creators, so the post appears on both profiles.
- How to work with them: apply to the Fine Crew ambassador program, which runs gifting campaigns with creators, from the Mejuri contact page. The same page links to a separate affiliate program.
How these brands were chosen
The 35 brands in the niche sections come from the CreatorsJet sponsor database, which detects sponsorships in the videos of about 22,000 YouTube channels. Brands were ranked by the number of different creators they sponsored, then filtered to keep only brands with recent sponsorship activity and a fit for creator audiences. Legal services, gambling, and debt products were left out.
Every creator count and channel example in the entries below comes from that sample of tracked channels, not from a brand's full partner list. The entries also say whether a brand is open to smaller channels or leans toward large ones:
- Open to smaller channels. At least 15% of the creators it sponsored have fewer than 100,000 subscribers.
- Leans toward large channels. At least 35% of its creators have more than 1 million subscribers.
- Mostly mid-size. Everything in between, usually with most partners in the 100,000 to 1 million range.
These profiles compare brands with each other, not with every creator on YouTube. A brand that works mostly with mid-size channels can still say yes to a 20,000-subscriber channel with the right audience.
Which brands work with smaller creators?
Not every brand on this list works with creators of every size. Based on the YouTube sponsorships tracked in the CreatorsJet sponsor database, the chart below shows the share of each brand's sponsored creators with under 100,000 subscribers, between 100,000 and 1 million, and over 1 million.
DJI, UGREEN, and Holafly stand out: about a fifth of their sponsored creators have fewer than 100,000 subscribers. HoYoverse and Rocket Money lean the other way, with a third to half of their partners above 1 million. If your channel is still small, start with the brands at the top of the chart and keep the ones that lean toward large channels for later.
Source: sponsorships detected in YouTube videos across about 22,000 channels tracked by CreatorsJet, for brands with recent sponsorship activity. Tracked channels skew toward larger creators, so the shares compare brands with each other and do not describe Instagram or TikTok.
Tech and creator tools
Software brands sponsor creators because a tutorial or review shows the product in use better than an ad can. Many of them also run affiliate programs, but those pay commission only. The paid YouTube integrations are handled by their partnerships teams, so a direct pitch is usually what leads to a real deal.
Skillshare
Skillshare shows up on more creative channels than almost any other sponsor: CreatorsJet has detected it on about 650 of the YouTube channels it tracks. Plenty of them are far from huge. A book channel with around 120,000 subscribers, a video editing trainer with about 140,000, and a personal finance channel with about 90,000 have all run Skillshare reads, and the brand is open to smaller channels overall.
The format barely changes from one video to the next. The creator spends a minute on a class they took and shares a link that gives viewers a free month, often "for the first 500 people". If you make anything creative or educational, it is one of the most natural sponsors to approach.
- How to work with them: Skillshare has no public sponsorship application, so pitch its partnerships team directly with your audience and a video idea. There is also an affiliate program on Impact, but it is commission-only: treat it as side income or as proof for your pitch, not as the deal itself.
Squarespace
In the CreatorsJet data, Squarespace has sponsored about 100 creators, mostly mid-size channels, and the mix is surprisingly broad. A houseplant channel with around 200,000 subscribers, a film photography channel with about 290,000, and several comedy and interview podcasts all carry its reads.
The deal is almost always the same: a personal URL plus a code that gives viewers 10% off their first website or domain. Because nearly anyone could need a website, the brand cares more about an engaged audience than about a specific niche.
- How to work with them: there is no public influencer program, so paid integrations start with a pitch to its marketing team. The affiliate program pays per new subscription and works best if your audience builds websites.
Shopify
Shopify leans toward large channels: in the CreatorsJet data, about 40% of the roughly 80 creators it sponsored have more than 1 million subscribers. The mid-size partners are often podcasts, like a baseball show with around 180,000 subscribers or a Canadian sports network with about 190,000, rather than e-commerce channels.
Its reads point viewers to a free trial on a personal shopify.com link. The pitch works best when your audience includes people thinking about selling online, even if your channel is not about business.
- How to work with them: pitch Shopify's partnerships team with a clear angle for your audience. The affiliate program has no follower minimum, but it pays commission on new merchants only, so keep it as a side option.
Adobe
Adobe has sponsored about 50 creators in the CreatorsJet data, and it is open to smaller channels. A filmmaking and travel channel with around 80,000 subscribers and a building and design channel with about 260,000 are typical: creators who use Photoshop, Premiere Pro, or Adobe Express in their own work.
Many of these deals are links to Creative Cloud or Express trials rather than full integrations. The more structured paid work comes from Adobe Express, which runs monthly creator challenges.
- How to work with them: apply to the Adobe Express Ambassador Program. Tiers start at 10,000 followers, and ambassadors take part in at least one paid challenge per month.
Notion
Notion is open to smaller channels, with about one in five of its roughly 100 sponsored creators under 100,000 subscribers in the CreatorsJet data. Its partners range from a small-business tools channel with around 80,000 subscribers to a productivity author and professor with about 360,000, plus gaming and tech shows.
The reads usually show the creator's own workspace, then send viewers to a personal notion.com link. Creators who already share templates or planning systems have the most convincing story to tell.
- How to work with them: its affiliate program is not accepting new members at the moment, so the route is a pitch. Build a few useful Notion videos or templates first, then send the brand the results.
NordVPN
NordVPN has sponsored about 150 creators in the CreatorsJet data, mostly mid-size channels in niches you might not expect: crypto analysis channels with 45,000 to 160,000 subscribers, a cricket podcast with about 60,000, a wrestling news show with about 230,000, and a Star Citizen channel with about 210,000.
Almost every read uses a personal nordvpn.com link with a large discount and a 30-day money-back guarantee. Any audience that spends time online is a fit, which is why the niches are so varied.
- How to work with them: apply to the NordVPN influencer program, which is built for YouTubers, podcasters, and streamers and comes with a promo code and an account manager. The separate affiliate program is commission-only.
Audio, cameras, and electronics
Gadget brands need people to see a product working in real life, so they sponsor reviewers, filmmakers, travel creators, and lifestyle channels. Several of them send free products first and pay for content later.
Raycon
Raycon is the earbuds ad you have probably heard on a gaming or commentary channel. In the CreatorsJet data it has sponsored about 550 creators, mostly mid-size: a League of Legends channel with around 80,000 subscribers, a pop culture commentary show with about 125,000, and a car restoration channel with about 330,000.
Almost every deal works the same way. The creator gets a personal link with a discount for viewers, usually 20% off. The brand cares less about your niche than about an audience that listens to you talk, which is why podcasts and commentary channels do so well with it.
- How to work with them: email the team listed on Raycon's partnerships page. Applications are reviewed at the start of each month, so do not worry if you do not hear back right away.
Anker
Anker is open to smaller channels and has sponsored about 150 creators in the CreatorsJet data. Its partners include a home gym equipment reviewer with around 175,000 subscribers, a VALORANT analysis channel with about 245,000, and several travel channels that use its power banks on the road.
The brand is product-first. Most collaborations start with a charger or power station sent for review, then move to sponsored launches with a tracked link to the Anker store or Amazon.
- How to work with them: in the US and Canada, apply to the SuperChargers creator program. It sends free products with no follower minimum and can lead to paid collaborations. The separate affiliate program pays commission only.
Insta360
Insta360 has sponsored about 150 creators in the CreatorsJet data, mostly mid-size channels that film in motion: a road and mountain bike review channel with around 230,000 subscribers, a food courier filming point-of-view deliveries with about 350,000, and a bush pilot vlogging flights with about 380,000.
Deals are gear-first. Creators usually receive a camera, then share a tracked link, sometimes with a free accessory for viewers. The brand looks for footage that shows what its cameras can do, so action and travel content has an edge.
- How to work with them: apply to Insta360 Rising Talents, which offers free gear, commission, and monthly rewards to creators who post at least three Insta360-shot videos a month. There is no follower minimum.
DJI
DJI is one of the brands in this list most open to smaller channels: about a fifth of the roughly 80 creators it sponsored in the CreatorsJet data have under 100,000 subscribers. A drone and RC channel with around 90,000 subscribers, a filmmaking couple with about 110,000, and a factory tour channel with about 85,000 are typical partners.
Many of these deals are tracked links rather than paid integrations. Paid work tends to arrive around product launches, when DJI runs campaigns with custom links for each creator.
- How to work with them: launch campaigns are run by DJI's marketing team, so reviews that show your audience and footage quality are what get you noticed. The DJI affiliate program is open in more than 46 countries with no follower minimum, but it pays commission only.
Samsung
Samsung is open to smaller channels, with partners from about 60,000 to 215,000 subscribers among the roughly 50 it sponsored in the CreatorsJet data. They are mostly tech reviewers covering phones, TVs, and home theater.
The typical deal is a device sent for an extended review, plus affiliate links in the description. Fully paid campaigns are less common and go to creators already on the brand's radar.
- How to work with them: Samsung's US and Canadian creator rosters (#TeamGalaxy and #TeamSamsung) are invite-only, so consistent reviews of its devices are the realistic way in. Some regions run public programs, such as the UK affiliate program.
UGREEN
UGREEN is open to smaller channels: about a fifth of the roughly 80 creators it sponsored in the CreatorsJet data have under 100,000 subscribers, and only about 10% have more than 1 million. Its partners are tech reviewers, from a small tech news channel with about 40,000 subscribers to a product explainer channel with around 155,000 and a NAS and storage specialist with about 200,000.
Deals are built around launches: a charger, a power bank, or a NAS is sent for review, then the creator shares a tracked link with a launch discount. Some videos are fully sponsored, and its newer smart home and NAS products have brought campaigns in Germany as well as the US and UK.
- How to work with them: for a sponsored review, pitch UGREEN's marketing team ahead of a product launch. The UGREEN affiliate program pays up to 15% commission with a 30-day cookie, and NAS owners can also join its NAS creator program.
Bambu Lab
Bambu Lab is one of the most popular 3D printer brands on YouTube and one of the more active sponsors in the CreatorsJet data in recent months. It has worked with about 120 creators, and 17% of them have under 100,000 subscribers: a Star Wars prop maker with about 18,000, a former math teacher who prints art with about 45,000, and a 3D printing tutorial channel with about 45,000. Channels outside the niche show up too, like a home gym equipment reviewer with about 130,000.
Most of these are affiliate links to specific printers and filaments rather than paid reads. The brand pays attention to creators who print on camera every week and show real projects.
- How to work with them: Bambu Lab has no public creator application, so pitch its marketing team with your printing content. Its affiliate program runs through the Awin network and pays commission only, and designers can also earn rewards by publishing models on MakerWorld, its model-sharing platform.
Health, nutrition, and wellness
Supplement, drink, and wellness brands rely on creators who use the product daily and can talk about it credibly. Podcasts and fitness channels are their core partners.
AG1
AG1 has sponsored about 450 creators in the CreatorsJet data, mostly mid-size channels with an active audience: a trail and ultra runner with around 190,000 subscribers, an outdoor adventure channel with about 145,000, and even a boot reviewer who cuts shoes in half, with about 120,000.
The read is usually personal ("I really use it every day"), followed by a link with 20% off a first subscription or free travel packs. Small channels are rare among its partners, so it fits best once you have a loyal audience.
- How to work with them: for paid integrations, pitch AG1's partnerships team with your audience and how the product fits your routine. Creators in the US and Canada with at least 3,000 Instagram followers can also join the AG1 creator affiliate program, which includes free product.
LMNT
LMNT has sponsored about 150 creators in the CreatorsJet data, and almost all of them are past 100,000 subscribers. Its partners live active lives on camera: a powerlifting channel with around 225,000 subscribers, a snowboarder with about 130,000, an elite runner with about 140,000, and a homestead channel with about 320,000.
Its offer is simple: a free sample pack with any purchase through the creator's link. The brand clearly favors creators whose audience sweats, trains, or works outdoors.
- How to work with them: there is no public creator program. Pitch the brand directly, ideally once LMNT already appears naturally in your training or outdoor content.
HOLY
HOLY is the European name on this list. In the CreatorsJet data it has sponsored about 150 creators, mostly mid-size, with a strong base in Germany, France, and Poland: a Warhammer lore channel with around 75,000 subscribers, Polish gaming news channels with 75,000 to 130,000, and a German politics commentary channel with under 15,000.
Deals revolve around a personal code, usually 10% off energy drinks and iced teas. Gaming creators, streamers, and podcasters make up most of its partners.
- How to work with them: apply to the HOLY partnership program. You need to be 18 or older and reach one threshold, such as 3,000 average YouTube views or 100 average Twitch viewers, and the team replies within 14 days.
Food and home
Meal delivery, grocery, sleep, and home office brands sell products people use every day, which makes them a natural fit for routine, lifestyle, fitness, and productivity content.
Factor
Factor has sponsored about 300 creators in the CreatorsJet data, mostly mid-size, and few of them are food channels. A car restoration channel with around 330,000 subscribers, a fashion and beauty creator with about 370,000, and a gaming podcast clip channel with under 15,000 have all run its reads.
The offer is one of the most recognizable on YouTube: a personal code for 50% off the first box and a free breakfast item for a year. Busy audiences that cook little are the real target, whatever the channel is about.
- How to work with them: the Factor ambassador program gives free monthly meals and commission, with no follower minimum, in the US and parts of Europe. For a paid integration, pitch the partnerships team through the collab contact listed on that page.
Thrive Market
Thrive Market has sponsored about 150 creators in the CreatorsJet data, almost 80% of them mid-size. Family and homemaking channels dominate: a vlog about a family of six with around 160,000 subscribers, a homestead channel with about 160,000, a keto channel with about 290,000, and a home cooking channel with about 375,000.
Most reads offer $20 off the first three orders plus a free gift. If your audience cooks at home and cares about ingredients, this is one of the most natural fits in the list.
- How to work with them: paid sponsorships start with a pitch to the brand's partnerships team. The affiliate program is open to creators of all sizes, but it pays commission only.
Helix Sleep
Helix Sleep leans toward large channels: about a third of its roughly 300 sponsored creators in the CreatorsJet data have more than 1 million subscribers. Its mid-size partners are a fun mix, from a bourbon review channel with around 145,000 subscribers to an Old School RuneScape channel with about 130,000 and an ASMR channel with about 330,000.
Reads usually tie into a sale, with a personal link and a sitewide discount. The brand buys attention around big shopping moments, so timing matters as much as niche.
- How to work with them: pitch Helix's partnerships team ahead of major sales periods. Its affiliate program on Impact is the open option, but it is commission-only.
FlexiSpot
FlexiSpot is open to smaller channels and has sponsored about 50 creators in the CreatorsJet data, often in fun niches: a Pokemon challenge channel with around 370,000 subscribers, a Nerf channel with about 190,000, a toy review channel with about 240,000, and a tech channel with about 70,000.
Its campaigns focus on one desk model at a time, with tracked links for each creator, and many of them target Canadian audiences. A desk setup that appears on camera is the natural angle.
- How to work with them: apply to the FlexiSpot creator program on Impact, or email the partnerships contact listed there with a setup or review idea.
Beauty, fashion, and accessories
Beauty and fashion brands work with creators at almost every size, often starting with gifted products and moving to paid content once a creator proves results.
Sephora
Sephora has sponsored about 80 creators in the CreatorsJet data, mostly mid-size beauty and luxury channels: a fragrance and makeup creator with around 160,000 subscribers, luxury shopping channels with 185,000 to 265,000, and a weight loss coach with about 65,000.
Most of these are storefront or affiliate links rather than paid integrations. A useful detail: many "Sephora" videos are actually sponsored by brands sold at Sephora, so those brands are worth pitching too.
- How to work with them: paid work comes through selective programs such as the Sephora Squad, when applications are open. US creators can also join My Sephora Storefront, which pays commission on sales.
Manscaped
Manscaped has sponsored about 200 creators in the CreatorsJet data, mostly mid-size, and gaming is a big part of it: RPG channels with 185,000 to 255,000 subscribers and a Football Manager channel with about 185,000, plus MMA shows and comedy podcasts in the UK and Canada.
The deal is a personal code for 15% off and free shipping. A male audience matters more than the topic of the channel.
- How to work with them: there is no public application page, and its creator partnerships are handled in-house. Pitch the team through the Manscaped contact page, with audience data that shows who watches you.
Merit Beauty
Merit Beauty is open to smaller channels and works almost entirely with mid-size creators: only 7% of its roughly 60 sponsored creators in the CreatorsJet data have more than 1 million subscribers. Its partners include an English countryside lifestyle channel with around 75,000 subscribers, a cozy vlog channel with about 35,000, and beauty creators with 130,000 to 190,000.
The deals mix paid partnerships, personal codes with a gift, and affiliate links. Calm, aesthetic lifestyle content seems to suit it as much as pure beauty content.
- How to work with them: there is no public program, and its gifting list is not open to applications. Feature the products in your routines, then pitch the team through the Merit contact page with that content.
Scentbird
Scentbird has sponsored about 150 creators in the CreatorsJet data, mostly mid-size, and not only fragrance reviewers: ASMR channels with 355,000 to 380,000 subscribers, a cruise travel agent with about 220,000, and a sailing channel with about 320,000 have all run its reads.
Its offer is a personal code for a big discount on the first month of the subscription. On TikTok and YouTube, the fragrance community known as FragTok remains its core.
- How to work with them: there is no affiliate program. Collaborations go through the influencer contact listed on the Scentbird press page, and fragrance reviews and comparisons are the content that gets its attention.
Ana Luisa
Ana Luisa is one of the friendliest brands in this list for mid-size creators. In the CreatorsJet data it has sponsored about 100 creators, and only 5% have more than 1 million subscribers. A makeup channel with around 30,000 subscribers, an ASMR channel with about 95,000, a book channel with about 235,000, and a hairstylist with about 175,000 are among them.
Creators get a personal shop link with a discount of up to 25%, and the pieces are usually gifted. Honest reviews and styling videos are its favorite formats.
- How to work with them: apply on the Ana Luisa influencer page, open to YouTube, TikTok, and Instagram creators with no follower minimum. Only a limited number of applications are approved each month.
Quince
Quince has sponsored about 50 creators in the CreatorsJet data, mostly mid-size: a menswear channel with around 75,000 subscribers, a writer and clothing designer with about 200,000, a lifestyle author with about 245,000, and politics and law podcasts.
Some are full paid integrations, while others are product links in the description. Fashion and lifestyle creators who talk about quality and price are its natural partners.
- How to work with them: there is no application page, but the Quince FAQ lists one contact for YouTube and blog partnerships and another for Instagram, TikTok, LTK, and ShopMy creators.
Warby Parker
Warby Parker has sponsored about 70 creators in the CreatorsJet data, and nearly all of them are podcasts: a baseball show with around 255,000 subscribers, a paranormal podcast with about 205,000, a pop culture show with about 235,000, and a comedy podcast with about 290,000.
The script is the same everywhere: viewers buy one pair of glasses and get 20% off additional pairs through the creator's link. Shows with a loyal, talk-heavy audience are the brand's sweet spot.
- How to work with them: there is no public creator program. Pitch the marketing team directly, and podcasters should also make sure they are visible to the agencies that buy podcast ads.
Gaming
Game studios and gaming brands mostly sponsor creators who already play and cover their games. Two of them run programs with clear entry thresholds.
War Thunder
War Thunder sponsors more YouTube creators than any other brand in this list: about 700 in the CreatorsJet data, mostly mid-size. Not all of them are gaming channels. A World War II air combat history channel with around 315,000 subscribers and an aerospace engineer who builds projects, with about 220,000, run its reads next to classic gaming channels.
The deal is a personal download link that gives new players a bonus pack. The brand pays for installs, so an audience likely to try a free game is what counts.
- How to work with them: channels dedicated to the game can apply to the War Thunder partnership program, from 1,000 YouTube subscribers and 1,000 average views on long-form videos, with in-game rewards and a dedicated manager. The download-link sponsorships seen on other channels are separate deals, so if your channel is not about the game, pitch the team directly.
Opera GX
Opera GX, Opera's gaming browser, leans toward large channels: in the CreatorsJet data it has sponsored about 600 creators, many of them past 1 million subscribers. Smaller partners still appear, like an Overwatch guide channel with around 70,000 subscribers and an esports commentator with about 80,000.
Each creator gets a personal download link, often in a short read about customizing the browser. Gaming and PC audiences are the fit.
- How to work with them: creator sponsorships go through the agencies Opera works with. Be careful with direct offers: Opera has warned about fake "Opera GX manager" proposals that target small creators.
HoYoverse
HoYoverse, the studio behind Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero, leans toward very large channels: about half of its roughly 200 sponsored creators in the CreatorsJet data have more than 1 million subscribers. The smaller partners are dedicated gacha channels, like a Honkai channel with around 75,000 subscribers or gacha creators with 115,000 to 180,000.
Deals revolve around download links and in-game redemption codes, timed with game updates and anniversaries.
- How to work with them: join HoYoCREATORS, open to creators with 1,000 or more followers who post regularly about HoYoverse games. Paid campaigns go mostly to large channels, so the program is the place to start.
Gamer Supps
Gamer Supps has sponsored about 150 creators in the CreatorsJet data, mostly mid-size streamers and gaming YouTubers: a Destiny 2 channel with around 355,000 subscribers, a former pro Smite player with about 240,000, and an Australian streamer with about 105,000. Its biggest partners even get their own flavors.
Every deal is built on a personal code, usually 10% off. Creators who stream or post often and talk directly to a loyal community fit best.
- How to work with them: apply through the Gamer Supps partnership page, aimed at gaming creators who stream or post every week.
Money, travel, and languages
Budgeting, eSIM, and language brands sponsor creators whose audiences save money, travel, or learn. Travel eSIM brands in particular are open to smaller creators, although most of their deals are affiliate-based.
Rocket Money
Rocket Money leans toward large channels: about a third of its roughly 400 sponsored creators in the CreatorsJet data have more than 1 million subscribers. Comedy is its home turf, from improv and comedy podcasts with 60,000 to 80,000 subscribers to a true crime show with about 380,000.
The read focuses on finding and canceling forgotten subscriptions, with a personal rocketmoney.com link. It works on almost any entertainment channel with an adult US audience.
- How to work with them: its YouTube integrations are separate from the affiliate program, so pitch the partnerships team directly. The affiliate program targets personal finance sites and audiences in the US and Canada.
Holafly
Holafly is open to smaller channels: about a fifth of its roughly 100 sponsored creators in the CreatorsJet data have under 100,000 subscribers. Travel couples with 30,000 to 50,000 subscribers sit next to a train travel channel with about 130,000 and a New York City guide with about 340,000.
Most of these deals are affiliate links with a personal code, often 5% off eSIMs. It is a good brand for travel creators who want income from their links, but it is rarely a flat-fee sponsorship.
- How to work with them: apply through the form on the Holafly affiliate page. Know that it pays commission, then use your results to pitch larger campaigns.
Airalo
Airalo has sponsored about 40 creators in the CreatorsJet data, mostly mid-size travel channels, with some very small ones: a walking tour channel with about 10,000 subscribers, a cruise reviewer with about 65,000, and a travel couple with about 260,000.
The usual deal is a personal code for $3 off a first eSIM. Like Holafly, it is mostly affiliate income rather than a paid integration.
- How to work with them: the open door is the Airalo affiliate program on Impact, with no formal follower threshold. Co-marketing and sponsorship requests go through the Airalo Partner Hub instead.
Rosetta Stone
Rosetta Stone is a natural fit for travel channels. In the CreatorsJet data it has sponsored about 110 creators, mostly mid-size: a couple living on a sailboat with around 80,000 subscribers, a full-time traveling couple with about 70,000, a Korean-Canadian couple in Seoul with about 230,000, and a travel and expat channel with about 310,000. Book and podcast creators appear too.
Deals usually come with a personal partner link and a discount on a subscription, often 25% off an annual plan. Paid integrations exist alongside them, with videos "sponsored by Rosetta Stone".
- How to work with them: Rosetta Stone does not publish a creator application, so pitch its partnerships team with an audience that travels, moves abroad, or learns languages. Many travel creators start with its affiliate program, which runs through networks such as Impact and pays commission only.
How to approach these brands
Knowing which brands sponsor creators is only the first step. Before you reach out:
- Know what a program pays. Creator and ambassador programs can lead to gifted products and paid work. Affiliate programs pay commission only, so use them as extra income or proof, not as a replacement for a sponsorship.
- Show the product in your content. Most brands look for creators who already use what they sell. One or two organic posts featuring the product make your pitch credible.
- Pitch the right person. Paid deals usually come from the partnerships or influencer marketing team, not from the affiliate program. A contact database such as CreatorsJet's Find sponsors lists influencer marketing contacts at brands, with their job titles.
- Lead with fit, not size. A smaller channel with an audience that matches the brand's customers often beats a bigger generic one.
- Spot more brands in your own feed. On Instagram and TikTok, the "Paid partnership" label and #ad posts in your niche show which brands are paying creators, including brands beyond the 40 in this list.
The full process, from a brand-ready profile to the pitch email and follow-up, is in the guide on how to get brand deals as a content creator.
Pick the brands that already fit your audience
The best brand to pitch is rarely the biggest one. It is the brand whose customers already watch your content. Start with the niche section that matches your channel, prioritize brands that are open to smaller channels if your audience is still growing, and keep the ones that lean toward large channels as goals for later. Each yes builds the proof that makes the next brand easier to land.
