The brands with ambassador programs on this list all have a public application page that creators can use today, from fashion labels like Windsor and Cupshe to wellness brands like Thorne, pet brands like Wild One, and gaming brands like G FUEL. Each entry shows what the program offers, such as commission, free product, paid content, or perks, what it asks of you, and a link to the application page. Commission rates on this list run from 5% to 25% of sales, most programs set no follower minimum, and every link and application form was checked before publishing.
What is a brand ambassador program?
A brand ambassador program is an ongoing partnership where a brand gives creators a discount code or tracked link, free product, and perks in exchange for sharing the brand regularly. Ambassadors usually earn commission on the sales they drive, and the most active ones get first consideration for paid campaigns.
A one-off brand deal works differently. The brand pays a fixed fee for a set of deliverables, such as one Reel and three Stories, and the partnership ends when the content goes live.
| What you compare | Ambassador program | One-off brand deal |
|---|---|---|
| How you get paid | Commission on sales, free product, and perks | A flat fee agreed before posting |
| How long it lasts | Months, often with tiers or a renewal | One campaign with fixed dates |
| How you get in | An open application with a public form | A pitch, an agency, or an invitation |
| What you post | Regular content on your own schedule | Specific deliverables in a brief |
Ambassador programs are easier to join, especially for small creators, but income depends on how well your audience converts. Treat them as a way to build a relationship with a brand you already use, not as a replacement for paid deals.
How these programs were chosen
A program made the list only if all of these were true:
- The application page is live. It loads, describes the program, and shows how to apply.
- The application form works. Each Apply button was opened to confirm a form or signup page is behind it.
- Creators can apply. Campus and student programs and athlete-only deals were left out.
Brands already covered in the lists of brands that work with influencers and brands looking for UGC creators, such as Glossier, are not repeated here. Famous programs you cannot apply to right now, such as Gymshark and Sephora Squad, are explained after the list.
| Niche | Programs on this list |
|---|---|
| Fashion and accessories | Windsor, Cupshe, Edikted, Comfrt, Melinda Maria, Cords Club, Knockaround |
| Beauty and skincare | Danessa Myricks Beauty, Doré, AMPERNA, Truly, Kitsch |
| Fitness and wellness | Thorne, Celsius, TLF Apparel, MATE the Label, BlenderBottle |
| Home and decor | Mixtiles, Revival Rugs |
| Travel and outdoor | CabinZero, Monos, Nomatic, Kammok |
| Pets | Wild One, Play Pet Brands, Dutch, Chewy |
| Gaming and energy drinks | Empowered PC, Jackbox Games, G FUEL, Rogue Energy |
Which ambassador program fits you
If you are short on time, start with the programs that match your situation:
| If you are | Start with |
|---|---|
| A small creator without a large following | Thorne, Dutch, Mixtiles, and BlenderBottle, which say no large audience is needed |
| Living outside the US | Truly and Doré, which accept creators worldwide |
| Mainly after free product | Cupshe, Knockaround, Windsor, Revival Rugs, and Nomatic |
| Looking for the highest commission | Kitsch at up to 25%, Mixtiles at 20%, and Truly at 15% |
| A streamer or gaming creator | Rogue Energy, G FUEL, Jackbox Games, and Empowered PC |
| A fitness instructor | MATE the Label, which is built for instructors |
Fashion and accessories ambassador programs
1. Windsor
The womenswear retailer runs an ambassador program for creators who share new arrivals on social media and in person.
- What you get: Free Windsor product, early access to new releases, invitations to events, and exclusive promotions to share with your followers.
- Requirements: No follower minimum is listed. The form asks which social channels you use and includes a message field.
- Apply: Fill out the form on the Windsor Ambassador page.
2. Cupshe
The swimwear and resortwear brand runs the #CupsheCrew, a gifting program built around short videos.
- What you get: Free monthly packages from new collections, early access and extra coupons, and the chance to be featured on Cupshe's social accounts, which have more than 2 million followers.
- Requirements: Two dedicated 8 to 15 second videos per package, such as a try-on haul or styling video, plus usage rights for Cupshe. You need at least one public social profile to apply.
- Apply: Submit your details on the Cupshe ambassador page. Cupshe only contacts creators from email addresses ending in @cupshe.com, which helps you spot fake offers.
3. Edikted
The trend-led fashion brand recruits ambassadors through its own collab platform.
- What you get: The page does not list perks, so ask what the collab includes when the team replies.
- Requirements: Your social media accounts must be public.
- Apply: Enter your email on the Edikted collab page to start the application.
4. Comfrt
The hoodie and loungewear brand runs a hand-selected ambassador program for creators who wear its pieces every day.
- What you get: A personal discount code and link that earn you money on sales, plus VIP invitations to Comfrt events.
- Requirements: Promote Comfrt in your everyday content on Instagram, TikTok, or other platforms. Comfrt says it replies to applications within 48 hours.
- Apply: Use the application on the Comfrt ambassador page.
5. Melinda Maria
The jewelry brand's ambassador program is performance-based and built for fashion, style, and lifestyle creators.
- What you get: Commission on the jewelry sales you drive.
- Requirements: Fashion, style, or lifestyle content and an engaged audience.
- Apply: Use the Apply Here button on the Melinda Maria Ambassador Program page, which opens a short form.
6. Cords Club
The earring brand, designed for sensitive ears, pays ambassadors through a personal storefront.
- What you get: Commission through your own storefront, 15% off for your audience, gifting opportunities and challenges, and first consideration for paid collaborations when they come up. Paid work is not guaranteed.
- Requirements: None are listed on the page.
- Apply: Start from the Cords Club ambassador page.
7. Knockaround
The sunglasses brand recruits a new "Knock Squad" class of ambassadors each year.
- What you get: A welcome kit with sunglasses and swag, new seasonal collections, a discount code to share, access to a private Discord, and invitations to events.
- Requirements: A public Instagram account and content that reflects an active, adventurous lifestyle.
- Apply: Fill out the form on the Knock Squad application page.
Beauty and skincare ambassador programs
8. Danessa Myricks Beauty
The makeup brand's DMB Angels program is built for makeup artists and fans who already use its products.
- What you get: An exclusive welcome box, virtual classes and meetups with founder Danessa Myricks, and a chance to be featured on the brand's social accounts.
- Requirements: A two-part application: a questionnaire and an Instagram in-feed post. To stay in the program, keep posting looks with #danessamyricksangels and tag the brand's accounts.
- Apply: Start from the DMB Angels page.
9. Doré
The French-inspired skincare brand runs its ambassador program through Superfiliate.
- What you get: Product gifting, 10% commission on sales through your referral link, a discount for your community, and early access to new products.
- Requirements: You must be 18 or older. Doré says it welcomes diverse creators from any country.
- Apply: Follow the Superfiliate link in the FAQ on the Doré ambassador page and connect your social account.
10. AMPERNA
The Australian skincare brand recruits ambassadors to share their skin journeys and test new products.
- What you get: Free products, a 10% discount code that earns you commission, early access to launches, and a say in product development.
- Requirements: Content about your real skin and results, and willingness to give product feedback.
- Apply: Use the Apply Now button on the AMPERNA ambassador page. The form is a Google Form, so you need to be signed in to a Google account.
11. Truly Beauty
The body care brand runs an open ambassador program for creators worldwide.
- What you get: 15% commission on orders through your link or code, 40% off Truly products, and prize packages for revenue milestones, starting with a $1,000 package once you generate $10,000 in sales.
- Requirements: Joining is free and open worldwide. You need a PayPal account for payouts.
- Apply: Use the Join Program button on the Truly brand ambassador page.
12. Kitsch
The hair and body care brand runs a tiered VIP affiliate program with a personal storefront.
- What you get: Commission that starts at 10% and rises to 25% as you move up monthly tiers, 15% off for your followers, early access to products, and gifting.
- Requirements: 18 or older, living in the US or Canada, with a public account of at least 1,000 followers. Higher tiers ask for one post a month and a monthly sales target.
- Apply: Use the Apply Now button on the Kitsch VIP Affiliate page.
Fitness and wellness ambassador programs
13. Thorne
The supplement brand's ambassador program is for people who already use its products, whatever their audience size.
- What you get: Commission on sales through your personal link, a discount for your audience, free product opportunities, and early access to launches.
- Requirements: You should already use Thorne and be active on social media or in your community. Thorne says there are no big commitments and no follower minimum.
- Apply: Use the Apply Now button on the Thorne ambassador page, which opens an Aspire form.
14. Celsius
The fitness energy drink brand recruits ambassadors who live an active lifestyle, from personal trainers to weekend warriors.
- What you get: A contracted ambassador role representing Celsius, both online and in your local community.
- Requirements: Celsius selects ambassadors on enthusiasm and community engagement, and values social media and content creation skills.
- Apply: Submit the application on the Celsius Brand Ambassadors page.
15. TLF Apparel
The activewear brand groups creators, ambassadors, and affiliates in one program.
- What you get: Early access to releases, a personal discount code for your followers, commission, possible features on TLF's channels, and invitations to events and photo shoots.
- Requirements: You need a Shopify Partner account before you apply.
- Apply: Start from the TLF Apparel ambassador page.
16. MATE the Label
The organic activewear brand runs its Make the Switch program for fitness instructors.
- What you get: A personal 20% off code, 10% commission through the affiliate program, gifted activewear for the classes you teach, and features on MATE's channels.
- Requirements: You must actively teach in a studio or fitness setting, such as yoga, Pilates, barre, or HIIT. Ambassadors reapply every 6 months.
- Apply: Fill out the short form linked from the MATE ambassador page.
17. BlenderBottle
The shaker bottle brand pays ambassadors commission and rewards them with free product at sales milestones.
- What you get: Commission on purchases through your link, with a 7-day attribution window, free product at milestones, early access to new colors, and opportunities for UGC and product seeding.
- Requirements: BlenderBottle says a social media presence is not strictly required. You must follow its community guidelines, such as not posting your link on BlenderBottle's own posts.
- Apply: Use the Apply Now button on the BlenderBottle ambassador page.
Home and decor ambassador programs
18. Mixtiles
The photo tile brand runs a creator program that pays for consistent short-form content.
- What you get: 20% commission on sales through your link, monthly view bonuses across TikTok and Instagram, bonuses if your content is used in ads, and free product.
- Requirements: You must be based in the US and run a dedicated Mixtiles creator account, so you do not have to post on your personal profile. Mixtiles encourages daily posting and showing your face and home on camera. No large following is required.
- Apply: Answer the 10-question form from the Mixtiles Creator Program page, which takes about 5 minutes.
19. Revival Rugs
The rug and home goods brand offers free product and commission to home creators.
- What you get: Free products and 10% commission on sales.
- Requirements: You must be based in the continental US.
- Apply: Use the Apply Now button on the Revival Rugs ambassador page, which opens a short GRIN form.
Travel and outdoor ambassador programs
20. CabinZero
The backpack brand recruits travel creators who share their trips and review its bags.
- What you get: Commission, discounts, free products, and performance bonuses.
- Requirements: Travel content and reviews of CabinZero backpacks.
- Apply: Use the application form at the bottom of the CabinZero ambassador page.
21. Monos
The luggage brand looks for creators to feature a product of their choice in everyday life.
- What you get: An ongoing partnership where you choose the Monos product you feature, with creative control over the content.
- Requirements: Fashion, family, or home and design creators based in the US or Canada.
- Apply: Fill out the Aspire form linked from the Monos ambassador page.
22. Nomatic
The travel bag brand runs a creator community next to its affiliate program.
- What you get: Free product and the chance to earn commission.
- Requirements: Promotion mainly through social media or a blog.
- Apply: Choose the Creator Community option on the Nomatic ambassador page.
23. Kammok
The hammock and outdoor gear brand runs a joint ambassador program with CLIQ.
- What you get: Possible product discounts, referral codes, commission, or product seeding. Kammok says benefits vary and are not guaranteed.
- Requirements: 18 or older, based in the US, with regular outdoor content and real product use. If you receive product and do not meet the agreed requirements, the brand can charge you its retail value.
- Apply: Use the application linked from the Kammok ambassador page.
Pet ambassador programs
24. Wild One
The dog accessories brand calls its ambassador community the Pack.
- What you get: 10% commission on sales through your link, a 15% off code, early access to launches, exclusive discounts, features on Wild One's channels, and event invitations.
- Requirements: No minimum posting schedule. The more you share, the more likely you are to be picked for campaigns.
- Apply: Use the form on the Wild One ambassador page.
25. Play Pet Brands
The pet toy and bed company runs its ambassador program as a squad on the Club app.
- What you get: Cash rewards, gift cards, and products for completing missions, a personal promo code, and early access to new products.
- Requirements: A Club account. Missions include creating content, testing products, and giving feedback.
- Apply: Follow the Club link on the Play Pet Brands ambassador page.
26. Dutch
The online vet care service pays ambassadors a flat amount for each new member they refer.
- What you get: Up to $40 for each new member who joins through your link, a free Dutch membership when you post your link monthly, and extra rewards once you refer 10 or more members.
- Requirements: No minimum audience size. Dutch wants pet-friendly content and some established presence online. Approval takes about 2 days.
- Apply: Use the Become an Ambassador button on the Dutch ambassador page, which opens an Impact application.
27. Chewy
The pet retailer runs Chewpanions, a creator program with a shoppable storefront.
- What you get: Monthly affiliate commission, gifting opportunities, invitations to in-person and virtual events, a first look at Chewy promotions, and the chance to be featured on Chewy's site and social channels.
- Requirements: A pet and followers on Instagram, TikTok, or YouTube.
- Apply: Use the Join Today button on the Chewpanions page.
Gaming and energy drink ambassador programs
28. Empowered PC
The custom PC builder runs a tiered ambassador program for gamers, streamers, and tech creators.
- What you get: Up to 5% commission, referral codes, free gear, and VIP status as you move up tiers.
- Requirements: Content about gaming or PCs, such as unboxings, tutorials, gameplay, or reviews.
- Apply: Use the Join Now button on the Empowered PC ambassador page, which opens a Shopify Collabs application.
29. Jackbox Games
The party game studio runs separate ambassador tracks for brand ambassadors and streamers.
- What you get: Free game codes, giveaway codes for your community, private Discord channels, and direct access to the Jackbox team.
- Requirements: Brand ambassadors plan game nights, promote Jackbox on social media, and help at events. Every applicant is vetted.
- Apply: Choose the brand ambassador or streamer track on the Jackbox ambassador page.
30. G FUEL
The gaming energy drink brand runs an affiliate team for creators.
- What you get: A 20% off code for your audience, commission on every order that uses it, free product, team merch, early access to new flavors, and VIP access to events.
- Requirements: A content channel with an engaged community, plus a PayPal account for payouts.
- Apply: Use the Apply Now button on the G FUEL affiliate page.
31. Rogue Energy
The energy supplement brand uses a structure like Twitch, with affiliates and partners.
- What you get: Affiliates earn up to 7% commission and share a 10% off code. Partners earn up to 10% commission and share a 20% off code. Free samples are available.
- Requirements: Anyone can join as an affiliate. Partner status needs age 18 or older and a set audience size, such as Twitch Partner status, 40 average concurrent viewers, or 10,000 YouTube subscribers.
- Apply: Create an account from the Rogue Energy ambassador page.
What about Gymshark, Lululemon, Sephora, and Red Bull?
These programs come up in almost every search for brand ambassadors, but none of them takes a standard application right now:
- Gymshark has no application form. Its partnerships team scouts creators for content quality, brand alignment, and audience engagement, with no follower minimum, according to its Gymshark athlete support page. You must be 18 or older, and the brand suggests tagging @Gymshark and using #Gymshark.
- Lululemon has no open application for its ambassador program. Creators can join its affiliates and creators program, which pays commission on sales, and fitness instructors, coaches, and athletes can apply to Sweat Collective for 25% off and event invitations once their role is verified.
- Sephora Squad opens applications once a year for a yearlong paid partnership. No application page is open right now, so watch for the next window.
- Red Bull is best known for its Student Marketeers, a role for university students, which falls outside this list.
How to apply to an ambassador program and get accepted
Most of these programs review applications by hand, and the team looks at the same few things every time: whether you already like the brand, whether your audience trusts you, and whether your content would look good next to theirs.
Send a media kit with your application
Many application forms ask for a link to your profile or a website. A media kit link answers most of the reviewer's questions in one place: who you are, which platforms you use, your audience, and examples of your work. A media kit you share as a link also keeps your numbers current, since you update the page instead of sending a new file.
Show engagement, not just follower count
Most programs on this list have no follower minimum, and several, such as Thorne, Dutch, and Mixtiles, say so directly. What reviewers look for is proof that people listen to you: comments, saves, replies to your Stories, and sales from past codes. If your engagement rate is higher than your follower count suggests, put it first.
Add a short, tailored note
Many forms include a "why do you want to join" field. Keep it to three or four sentences that show you already use the brand and know who you would share it with. For example:
I've used my Wild One harness on daily hikes with my two rescue dogs for a year, and my followers ask about it in almost every trail video. Most of my audience is dog owners in Colorado who hike on weekends. I'd share it in a "what's in my hiking bag" series and in my Stories.
Keep the relationship going after you're accepted
Disclose your partnership in every post, for example with #ad or the platform's paid partnership label. Post the brand regularly, share results with your contact, and answer briefs quickly. Brands notice the ambassadors who do this when they plan paid campaigns.
How to find more brands with ambassador programs
Programs open and close often, so it helps to know where to look:
- Check the website footer. Brands usually link their program as "Ambassadors," "Affiliates," "Creators," or "Collabs" at the bottom of the page.
- Search the brand name with "ambassador program." The results often point straight to the application page.
- Look for the platforms brands use. Many programs on this list run on GRIN, Aspire, Superfiliate, Shopify Collabs, Impact, or Club, so a link to one of them on a brand's site usually means applications are open.
- Skip programs that charge you to join. A real ambassador program does not ask for a joining fee or a starter kit purchase. If it does, it is a sales program, not a partnership.
When a brand you like has no ambassador program, you can still pitch its team directly, starting with finding the brand's PR email.
Start with brands you already use
Ambassador programs reward creators who already like the product, so start with the brands already in your home, your gym bag, or your camera roll. Apply to two or three programs that fit your niche, track which codes drive sales, and put your effort into the brands whose audience matches yours. Programs change their terms often, so check each page for the current commission and requirements before you apply.
