The brands looking for UGC creators are mostly direct-to-consumer brands that need a steady supply of short videos and photos for their ads, product pages, and social accounts. Every brand below has either posted content from a creator in recent months or runs an official program that invites creators to apply. UGC creators are paid for the content itself rather than for their audience, so a small following is not a barrier. For each brand, you get the kind of content it uses, what to pitch, and how to reach it.
How these brands were chosen
A brand made the list when at least one of these was true:
- It recently posted or ran creator content. A collab post, a "Paid partnership" label, or a caption crediting the creator, from the last few months.
- It runs an official creator program. A public page where creators can apply, with the requirements listed.
Celebrity campaigns, giveaways, and events were left out, since they say little about whether a brand works with everyday creators. Brands that mainly sponsor posts on creators' own accounts are covered in a separate list of brands that work with influencers.
Here are the brands by niche. Each entry below explains how to reach the brand.
| Niche | Brands |
|---|---|
| Beauty and personal care | Gisou, Touchland, CALA, Native, Medicube, Tower 28, Huda Beauty, Beekman 1802, OSEA Malibu, Rare Beauty, Summer Fridays |
| Wellness and nutrition | Arrae, Liquid I.V., Huel |
| Food and drink | Graza, MUD\WTR |
| Home and lifestyle | Caraway, Branch Basics, Business & Pleasure Co., Away |
| Fashion and accessories | Halara, Daniel Wellington, Cuts |
| Baby and family | Hello Bello, Lovevery |
| Pets | Native Pet, Petlibro, earthbath |
| Tech and gear | Logitech, Moment, Nomad |
| Apps | Grammarly, Headspace, Preply |
Beauty and personal care brands looking for UGC creators
1. Gisou
The hair care brand reposts creator styling videos and credits them, often with a full product breakdown in the caption, as with this video by @alexapinedo.
- What to pitch: 15 to 30 second styling videos, such as heatless curls or frizz fixes, that show the before and after and name each product on screen.
- How to reach it: Join the Gisou Affiliate Program through ShopMy if you are starting out, or LTK if you are established. It pays up to 15% commission with no stated requirements.
- Instagram: @gisou
2. Touchland
The hand sanitizer brand collaborates with creators who style its products as accessories, such as @kalysse.a under #TouchlandPartner.
- What to pitch: “What's in my bag” and outfit videos where the sanitizer is styled as an accessory, ideally with a new scent or case.
- How to reach it: The Touchland Creator Community on GRIN offers gifted collabs to US creators aged 18+ with public accounts. It currently says it is not accepting UGC creators, so check the page and keep tagging the brand meanwhile.
- Instagram: @touchland
3. CALA
The lash brand collaborates with creators who demonstrate its pre-glued lash clusters, such as @jannie_chang_, and replies in the comments.
- What to pitch: A step-by-step cluster application tutorial with a cost comparison against salon extensions.
- How to reach it: There is no creator program, so post a spec tutorial and tag the brand, which replies to creator posts.
- Instagram: @calaproducts
4. Native
The deodorant and personal care brand reposts creator videos, such as @kelseeaf's in-store find, labeled #Ad and #NativePartner.
- What to pitch: Scent reviews, in-store finds, and shower routines, clearly labeled as ads when paid.
- How to reach it: Read the creator affiliate terms (18+, a public Facebook, Instagram, or TikTok account, and a country where Native is sold), then email [email protected] with your samples.
- Instagram: @native
5. Medicube
The skincare and beauty device brand works with creators on routines and events, such as a wellness morning hosted by @taytayjean with its devices.
- What to pitch: Device demos with before and after shots, and skincare routines with texture close-ups.
- How to reach it: Join the medicube & APRILSKIN Ambassador Program and submit content through medicube-pro. Each approved submission earns rewards, plus free best-sellers, with no stated requirements.
- Instagram: @medicube_global_official
6. Tower 28
The clean makeup brand runs an ambassador program built for student athletes.
- What to pitch: Makeup that survives a training session or game day, with a sweat test on camera.
- How to reach it: If you are a student athlete, apply to the Sweat Ambassador Program. Its tiers unlock gifting, PR packages, commission, and paid collabs, with no follower minimum.
- Instagram: @tower28beauty
7. Huda Beauty
The makeup brand runs a creator community called Huda's Beauties.
- What to pitch: Full-face tutorials and close-up first impressions of new launches.
- How to reach it: Apply to Huda's Beauties with 1,000+ followers on Instagram or TikTok, age 18+, and residence in the US, UK, EU, UAE, or Saudi Arabia. Rewards include product vouchers and commission.
- Instagram: @hudabeauty
8. Beekman 1802
The goat milk skincare brand runs the Kindness Krew, with separate tracks for creators and affiliates.
- What to pitch: Face-to-camera routines for sensitive or dry skin, with a texture close-up of the goat milk products.
- How to reach it: Apply to the Kindness Krew. The creator track (1,000+ followers, 18+, US) adds product vouchers and PR, and the affiliate track has no follower minimum.
- Instagram: @beekman1802
9. OSEA Malibu
The seaweed skincare brand runs The Seaweed Society, a creator program with product gifting.
- What to pitch: Slow, natural-light body care and skincare routines.
- How to reach it: Join The Seaweed Society on Refersion for a welcome package and 16% to 20% commission, in exchange for two posts a month. It targets 4,000+ followers but accepts smaller accounts.
- Instagram: @oseamalibu
10. Rare Beauty
The makeup brand handles creator partnerships through a PR request form rather than an open program.
- What to pitch: One-product looks, such as a blush tutorial built around your skin tone.
- How to reach it: Send a PR request through the link on its contact page. No terms are published, so lead with your best samples.
- Instagram: @rarebeauty
11. Summer Fridays
The skincare brand has a dedicated inbox for content creators instead of a public program.
- What to pitch: Skincare routines and close-up texture shots of its lip balms and masks.
- How to reach it: Email [email protected], listed on its contact page, with two or three samples and one content idea.
- Instagram: @summerfridays
Wellness and nutrition brands looking for UGC creators
12. Arrae
The supplement brand reposts creator videos and credits them, such as @alliegoldasich mixing its protein drink.
- What to pitch: Morning routines, protein recipes, and “what I take daily” videos.
- How to reach it: There is no creator program, so email [email protected], the address on its contact page, with a short pitch and samples.
- Instagram: @arrae
13. Liquid I.V.
The hydration brand runs paid partnerships with creators, such as @kayladsoto.
- What to pitch: Workout, travel, and busy-day routines that show the powder being mixed.
- How to reach it: Apply to the affiliate program on GRIN with 5,000+ followers on Instagram, TikTok, or YouTube and a US address. It pays commission and sends three free products per quarter.
- Instagram: @liquidiv
14. Huel
The nutrition brand runs the Club Huel Creator Programme, with content briefs for creators.
- What to pitch: Meal prep, desk lunches, and gym routines with the shake or meal on camera.
- How to reach it: Apply to the Club Huel Creator Programme. The Creator tier (5,000+ followers on Instagram or TikTok) earns vouchers and up to 15% commission, and trainers and coaches can join the Pro tier without posting.
- Instagram: @huel
Food and drink brands looking for UGC creators
15. Graza
The olive oil brand runs paid partnerships with food creators, such as this recipe by @_lezzie_mcguire_ under #grazapartner.
- What to pitch: Quick recipes with the oil squeezed or poured on camera.
- How to reach it: Join the Graza Ambassador Program on Superfiliate for commission on sales, with no stated requirements.
- Instagram: @getgraza
16. MUD\WTR
The coffee alternative brand runs an ambassador program that pays for each new customer.
- What to pitch: Morning rituals and “swapping my coffee” videos.
- How to reach it: Join the ambassador program for $35 per new customer, a free starter kit, and 25% off products. It is open to creators, coaches, and wellness practitioners.
- Instagram: @drinkmudwtr
Home and lifestyle brands looking for UGC creators
17. Caraway
The cookware brand runs an ambassador program for established creators.
- What to pitch: One-pan recipes and kitchen organization tours with the cookware in frame.
- How to reach it: Apply to the ambassador program with 10,000+ followers and monthly posts. It sends free products and features creators on its channels.
- Instagram: @caraway_home
18. Branch Basics
The non-toxic cleaning brand runs a tiered affiliate program with gifting at the top tiers.
- What to pitch: Cleaning routines and before and after resets with the concentrate.
- How to reach it: Apply through the partnerships page with 1,000+ followers, a US or Canada address, and existing use of the products. Commission runs from 5% to 20% by tier.
- Instagram: @branchbasics
19. Business & Pleasure Co.
The beach and outdoor brand runs the Creator Collective for gifting and collaborations.
- What to pitch: Beach days, picnics, and pool setups with the umbrellas and chairs in use.
- How to reach it: Apply to the Creator Collective with a public profile and a US shipping address. It offers gifting or product credit, and replies take two to three weeks.
- Instagram: @businessandpleasure_co
20. Away
The luggage brand collaborates with travel creators, such as @foraysdiary under #awaypartner.
- What to pitch: Packing videos and trip diaries that show the suitcase in real use.
- How to reach it: Email [email protected], listed on its press page, with your travel samples.
- Instagram: @away
Fashion and accessories brands looking for UGC creators
21. Halara
The activewear and fashion brand reposts outfit photos from creators and credits them, such as @lyli_49.
- What to pitch: Try-ons and “3 ways to wear it” outfit videos for work and everyday life.
- How to reach it: Join the affiliate program for 5% to 15% commission through networks such as Impact and ShareASale, with no stated requirements.
- Instagram: @halara_official
22. Daniel Wellington
The watch and jewelry brand runs DW Icons, a creator community open to every account size.
- What to pitch: Styled flat lays and outfit details with the watch in close-up.
- How to reach it: Apply to DW Icons with a public, active account, mainly on Instagram. There is no follower minimum, and extra missions open above 3,000 followers.
- Instagram: @danielwellington
23. Cuts
The clothing brand reviews creator applications through its Creator Program.
- What to pitch: Outfit videos for work, travel, and the gym that highlight fit and fabric.
- How to reach it: Apply through the Creator Program for products, a personal code, and commission. Replies come within a week.
- Instagram: @cuts
Baby and family brands looking for UGC creators
24. Hello Bello
The baby care brand reposts parent creators' demos and credits them, such as @elizacornelison.
- What to pitch: Real routines such as bath time, diaper changes, and potty training.
- How to reach it: Email [email protected], listed for influencer partnerships on its contact page.
- Instagram: @hellobello
25. Lovevery
The play kit brand reposts parent creator videos and credits them, such as this reading tip by @casadecullen.
- What to pitch: Play ideas and parenting tips built around one play kit item.
- How to reach it: Apply to the Lovevery Collab Program on GRIN from its partner page. Approval is required.
- Instagram: @lovevery
Pet brands looking for UGC creators
26. Native Pet
The pet supplement brand collaborates with pet owners, such as @paulthebutler under #NativePetPartner.
- What to pitch: Funny or heartfelt pet moments with the supplement in the daily routine.
- How to reach it: Join the ambassador program on Superfiliate for 15% commission, a welcome gift box, and ongoing product shipments.
- Instagram: @nativepet
27. Petlibro
The pet tech brand runs paid partnerships with pet creators, such as this litter box unboxing by @jooutofthebox.
- What to pitch: Unboxings and setup videos that show one feature working, such as the litter box camera.
- How to reach it: Join the affiliate program on Impact for up to 18% commission, or email [email protected] for other partnerships.
- Instagram: @petlibro
28. earthbath
The pet grooming brand runs an ambassador program for pet accounts.
- What to pitch: Bath time and grooming routines.
- How to reach it: Apply to the ambassador program with a public Instagram account for your pet (1,000+ followers, three posts a week), age 18+, in the US. Rewards are products, swag, and features.
- Instagram: @earthbath_pet
Tech and gear brands looking for UGC creators
29. Logitech
The tech brand collaborates with creators on product demos, such as @iamwilliamwang showing its MX Keypad.
- What to pitch: Desk setups, productivity workflows, and gaming gear demos.
- How to reach it: Apply to the Influencers and Creators Program, which has no follower minimum and replies when you fit one of its brands. Gaming creators can also apply to the Logitech G Creator Program.
- Instagram: @logitech
30. Moment
The camera gear brand collaborates with creators who use its gear outdoors, such as @aldina.paprotski under #shotonmoment.
- What to pitch: Filmmaking and photography content that shows the gear in use outdoors.
- How to reach it: Send a collaboration pitch from its Creator Mission page, or join its affiliate program on Impact, which is open to creators outside the US.
- Instagram: @moment
31. Nomad
The tech accessories brand runs an ambassador program with product gifting for active members.
- What to pitch: Everyday carry, desk setups, and phone accessory reviews.
- How to reach it: The ambassador program pays 15% commission and sends free products to active ambassadors, but applications run through Shopify Collabs, which has paused new creator sign-ups.
- Instagram: @nomad
App brands looking for UGC creators
32. Grammarly
The writing assistant runs paid partnerships with student and work creators, such as @lizethrobles._.
- What to pitch: Study and work productivity videos that show the tool fixing real writing.
- How to reach it: Join the affiliate program on Impact. Its unpaid ambassador community, now run by parent company Superhuman, offers swag and early access.
- Instagram: @grammarly
33. Headspace
The meditation app collaborates with wellness creators, such as @kalmwithkatie.
- What to pitch: “Day in my life” content and calm morning or bedtime routines.
- How to reach it: Email [email protected], listed for press and influencer inquiries on its press page.
- Instagram: @headspace
34. Preply
The language learning platform collaborates with teacher creators, such as @learnwithmillie_.
- What to pitch: Short language tips and learner progress stories.
- How to reach it: Join the affiliate program, or ask about its co-marketing track for content creators at [email protected].
- Instagram: @preply
How to check if a brand buys UGC
Brands change their content plans often, so check before you pitch. Four quick checks tell you whether a brand works with creators right now:
- Collab posts on its Instagram. Two names in the post header, a "Paid partnership" label, or a creator credited in the caption.
- The Tagged tab. Posts from customers and creators that the brand did not publish itself, a good way to see which creators it already knows.
- Its partner hashtag. Many brands ask creators to use a tag such as #[brand]partner. Searching it shows recent paid creators, usually smaller ones.
- Its ads. The Meta Ad Library shows every ad a brand runs on Facebook and Instagram. Ads filmed by creators, often talking to the camera, mean the brand buys UGC.
Make a spec video before you pitch
A spec video is a sample ad made with a product you already own, posted to your portfolio, and tagged with the brand. It shows exactly what you would deliver, and brands do notice. In this example, Calpak commented on a creator's first mock UGC video a day after it went up.
How to pitch a brand from this list
- Lead with one content idea. A specific hook and format for the brand's product, not a general offer.
- Show two or three samples. Spec videos for the same kind of product count.
- Quote a clear price. Include the number of videos, revisions, and usage rights. The guide to pricing UGC videos covers what to charge.
- Use the right channel. Apply through the brand's program when it has one, answer its briefs on UGC marketplaces such as Billo, JoinBrands, or Insense, or email its partnerships or influencer team. These UGC pitch email templates are ready to adapt.
