15+ Best Media Kit Examples to Inspire Your Own (2025)

Media kit examples help you understand what actually works when pitching brands. Instead of guessing what to include or how to structure your kit, reviewing real examples shows how top creators present their stats, collaborations, and value in a way brands can scan quickly.

Below, you’ll find curated media kit examples by category, along with clear patterns and design choices that consistently perform well in 2025. Use these examples as inspiration to shape your own media kit with confidence.

This page covers:

• What a media kit is and why brands use it

• What makes a great media kit in 2025

• Real media kit examples organized by category

• Static templates and live media kits

• Answers to common questions about media kit examples

• How to create your own media kit with CreatorsJet

What is a Media Kit? (+ Why You Need One)

A media kit is a concise, professional presentation that summarizes who you are, your audience, and the results you deliver. Brands use media kits to quickly evaluate whether a creator is a good fit for a campaign without digging through profiles, screenshots, or long email threads.

Looking at media kit examples helps you understand how creators structure information, highlight proof, and guide brands toward a clear next step. A strong media kit doesn’t just inform, it makes decisions easier.

What Makes a Great Media Kit in 2025?

Top-performing media kits share common traits that go beyond visuals. The best examples balance clarity, credibility, and speed, giving brands everything they need in one scroll.

Common Elements Seen in Top Media Kit Examples

• A clear positioning (who you are, niche, and audience)
• Up-to-date key metrics that are easy to scan
• Visible proof of past collaborations or results
• Relevant content examples that show style and performance
• A simple way for brands to get in touch or move forward

Design Patterns Brands Respond To

• Clean layouts with strong visual hierarchy
• Short sections that can be skimmed quickly
• Consistent branding (colors, fonts, tone)
• Mobile-friendly presentation
• Minimal clutter, focused on decision-making

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15+ Media Kit Examples (Organized by Category)

Studying real-world examples can spark ideas for your own kit. Here are 15+ creators who use media kits to showcase their work and value:

Influencers & Content Creators

1. Alexis Thompson - Lifestyle & Fashion

Features strong visuals and a clean, modern layout.

2. Sinkthesun - Lifestyle & Fashion

Stands out with clear pricing, audience insights, and unique vibe.

3. Akinho - Gaming

Highlights engagement rates, platform stats, and a distinctive gaming style.

4. Benwoah - Humor

Combines humor and authenticity in a bold, personality-driven profile.

5. OGBallOfficial - Fitness & Education

Shares transformation stories and educational impact.

Athletes & Sports Creators

1. Chris Patterson - Baseball

Spotlights career milestones and performance statistics.

2. Surrealgolf - Golf

Combines action photos with partnership highlights.

Artists & Performers

1. Chillseshmusic - Music

Blends music production and storytelling with high engagement and strong brand collaborations.

2. Asteryx - Photography

Captures urban and travel stories through cinematic photography with a refined, artistic edge.

3. SRT Len - Rapper

Blends car culture and rap with high-energy visuals and strong viewer retention.

Lifestyle, Food, Interior Design, and Travel

1. Elowhome - Interior Design

Blends minimalism and warmth in home design, a refined aesthetic that inspires functional, modern living.

2. Big Nibbles - Food

Mixes humor and creativity in food content, turning bold culinary experiments into highly engaging, shareable entertainment.

3. Kimora Ke’Jay - Lifestyle

Focuses on student audience stats and campus partnerships.

4. Rocanomundo - Travel

Highlights global reach and collaboration with tourism brands.

5. Totocuistot - Food

Shares audience engagement and popular content.

Comedy & Entertainment

1. Ucegang - Comedian

Stands out with viral video stats and audience testimonials.

Each of these creators uses their media kit to highlight what makes them unique, their audience reach, and their best work.

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Static Templates Compared to Live Media Kits

When reviewing media kit examples, you’ll generally encounter two formats: static templates and live media kits. While both exist, the examples on this page focus on live media kits, as they better reflect how creators and brands collaborate today.

Static templates are still used in some cases, but live media kits have become the preferred format for creators who work with brands regularly and need their information to stay accurate over time.

Static Media Kit Templates (Canva, Adobe Express)

Static templates are mainly used for one-off or early-stage media kits. They focus on visual presentation but require manual updates.

Static templates can make sense if you:

• Need a quick visual layout
• Send your media kit as a PDF attachment
• Do not update your metrics frequently
• Prefer full manual control over design

The media kit examples on this page highlight modern, live formats that brands can review quickly, with clear structure, real data, and up-to-date information.

Live Media Kits (CreatorsJet)

Live media kits are designed to stay current and easy to share. Metrics update automatically, and brands always see the latest version without requesting new files.

Live media kits are ideal if you:

• Collaborate with brands on an ongoing basis
• Want your stats and proof to stay up to date
• Share your kit as a link in emails or DMs
• Need a reusable format that scales with your activity

All media kit examples featured on this page are live kits, showing how creators present real data, partnerships, and content in a format brands can review instantly.

Media Kit Examples FAQ

How long should a media kit be?

Most effective media kits are the equivalent of 1–3 scannable pages. Brands prefer clarity over volume, so focus on key metrics, strong visuals, and proof rather than long explanations.

Should I include my rates?

Many media kit examples include either starting prices or package ranges. This helps filter serious inquiries. If your pricing varies by campaign, you can mention “custom pricing available” instead.

What file format is best?

Examples show two common formats:

• Link-based media kits for fast sharing and up-to-date data
• PDF versions for email attachments or offline use

Many creators use both: a live link as the primary format, with a PDF as a backup.

How often should I update my media kit?

Top creators refresh their media kits monthly or after major milestones such as viral content, new partnerships, or audience growth. Outdated stats are one of the most common mistakes seen in weaker examples.

Are media kit examples different by platform?

Yes. Media kit examples often vary depending on the main platform. TikTok-focused kits highlight views and watch time, Instagram kits emphasize engagement and reach, while YouTube kits focus more on average views and audience retention. Reviewing examples by niche helps you understand which metrics brands expect to see.

Do brands really look at media kits?

Yes. Media kits are often the first asset brands review when evaluating creators. Strong examples show that creators who present clear stats, past collaborations, and a simple structure are easier to assess and more likely to get a response.

Can I copy a media kit example exactly?

Media kit examples should be used for inspiration, not copied word for word. The strongest kits adapt proven layouts and sections while keeping the creator’s own voice, audience data, and positioning. Brands can easily spot generic or reused content.

What is the most common mistake seen in media kit examples?

The most common issue is outdated or hard-to-read information. Examples that perform poorly often include old metrics, cluttered layouts, or too much text. The best media kit examples stay current, scannable, and focused on decision-making.

Create Your Media Kit with CreatorsJet

Once you have explored these media kit examples, the next step is to create a version that fits your own audience, content, and goals. A strong media kit brings together your key stats, past collaborations, and content examples in a format brands can understand quickly.

With CreatorsJet, you can build a professional media kit that stays up to date automatically and is easy to share as a single link. Instead of managing static files, you get a live media kit that reflects your latest performance and makes collaboration requests easier to handle.

If you want to move from inspiration to execution, you can create your media kit online here and turn these examples into a kit brands can actually act on.