What is an influencer media kit?
An influencer media kit is a document or web page you share with potential brand partners. It brings together your creator profile, audience, social metrics, work samples, services and contact details so a brand can assess a collaboration.
Think of it as your introduction, portfolio and audience snapshot in one place. A pitch explains why you want to work with a particular brand. Your media kit supplies the evidence behind that pitch.
You don’t need a huge following or a previous sponsorship to make one. You need an accurate picture of the work you can deliver and the people you reach. For UGC projects where you create content for a brand’s own channels, lead with production skills and examples rather than follower count.
What does a brand need to know?
Your niche and audience locations help a brand judge whether you reach the people it wants to reach.
Relevant content samples show your style and help the brand picture a collaboration.
Clear deliverables and contact details make it easier to start a useful conversation.
What should an influencer media kit include?
Include your bio, social profiles, audience statistics, work samples, services and a contact email address. Sam’s example kit shows how to organize your profile, rates and audience information.
Swipe to see the full kit
- Introduce yourself. The profile puts Sam’s travel focus, social accounts and contact button together.
- Make your offer clear. Named formats and packages explain the ways a brand can work with the creator.
- Support the fit with data. Platform statistics and audience breakdowns give the pitch context.
A short bio that says something specific
In two or three sentences, introduce yourself, explain what you create and who your content is for. Add a personal detail that helps brands understand your style and what makes your content yours.
Audience and stats that show the fit
Include followers or subscribers, typical views or reach, engagement, and available audience locations and ages. Keep each platform separate, and distinguish formats such as YouTube Shorts and long-form videos.
“Average Reel views · Last 30 days · Instagram Insights” tells a brand what the figure measures, when it was measured and where it came from. Add your collection date and state the formula if you calculate engagement yourself.
Use comparable recent posts rather than only your best viral video. If one post skews the average, include the median, the middle result, to show typical performance. Cross-platform followers can overlap, so don’t label their combined total “unique reach.”
Work samples with context
Choose two or three pieces that match the work you want to book. For each one, name the format, your role and a result you can verify. “Produced and edited a 30-second product tutorial” explains more than an unlabeled thumbnail.
For a past collaboration, briefly explain what the brand needed, what you created and the results you can verify. Include the content itself, and make sure any figures refer to that project and reporting period.
Have no sponsors yet? Use personal projects or sample UGC and label them accurately. Never imply that an unpaid concept was commissioned by the featured brand.
If you have them, include past brand partnerships or a short testimonial from someone you worked with.
Rates are optional, but scope is essential
Make it clear whether you’ll publish content on your own channels or create it for the brand to use.
A starting price is useful only if the buyer can tell what it covers. State the format, quantity and revisions. Quote paid advertising rights, exclusivity, raw footage and extended usage separately when they are not included.
For example: “One 30-second UGC video, one revision, organic use on the brand’s social channels for three months. Paid advertising usage quoted separately.” This is an illustrative scope, not a recommended price or contract.
Real influencer media kit examples
See how creators present their identity, audience and work. Open a kit to see its full layout and latest available statistics.
There’s more than one way to put a media kit together. Looking at how other creators present their work can help you decide what to include in yours. You’ll find more approaches in our collection of media kit examples.
How to create and share your influencer media kit
- Choose the collaboration you want.Select channels, audience information and work samples relevant to that brand. A hotel pitch might lead with destination videos, while a UGC pitch might lead with production skills.
- Choose a format.A PDF is useful when a brand requests an attachment. A web kit lets you update your information without sending a new file.
- Design for a quick first look.Use your own photos, consistent colors and a small set of readable fonts. Leave breathing room and keep contact details easy to find.
- Name, niche and short bio
- Relevant audience and key stats
- Your offer and contact details
- Selected work with context
- More detailed audience data
- Packages and genuine partnerships
Use this order across a web page or a short PDF. Add pages only when they help a brand assess the collaboration.
Check it, then send a personal pitch
Open your kit on a phone and in a private browser window. Check the links, viewing permissions and current statistics. Keep pricing in a separate rate card if it changes with each project.
Send the kit in an email or an existing brand conversation. Briefly explain the fit, suggest a specific idea and include your link or PDF. Use your kit to support that personal message rather than replace it.
“I’d love to create [specific idea] for [brand]. Here’s my media kit with audience details and examples of my [relevant work]: [link]. Would you be open to discussing a collaboration?”
Build your media kit with CreatorsJet
Bring your profile, audience statistics, work and rates together in a shareable web kit.
See the media kit builder →Before you send: a media kit checklist
- My niche and offer are clear in the first few sentences.
- Metrics have a source, reporting period and collection date.
- I distinguish typical performance from exceptional results.
- My examples match the type of work I want to book.
- Samples and genuine paid collaborations are labeled accurately.
- Rates, if included, describe scope and relevant limitations.
- Every link works without requesting editing access.
- The kit is readable on mobile and my contact details are current.
Influencer media kit FAQ
What is an influencer media kit?
An influencer media kit is a document or web page that introduces a creator to potential brand partners. It brings together their niche, audience, social metrics, content examples, services and contact details so a brand can assess whether a collaboration is a good fit.
How many followers do you need for a media kit?
There is no minimum follower count. Make one when you start approaching brands or responding to collaboration requests. With a small audience, emphasize relevant content, audience fit, engagement and the services you can deliver. For UGC work, your production skills and portfolio may matter more than your following.
How long should an influencer media kit be?
One or two pages is a useful starting point for a PDF. A web kit can be longer, but put your introduction, key audience data, work samples and contact details where a brand can find them quickly. Add more pages only when they provide relevant evidence.
Should I put my rates in my media kit?
Include starting rates or packages if your services are fairly standardized. Keep a separate rate card or quote individually when usage rights, exclusivity, production costs or deliverables change the price. Clearly state what a listed price includes.
What if I have no previous brand collaborations?
Use relevant organic posts, personal projects or clearly labeled sample UGC. Explain your role and the results you can verify. Do not describe a sample as a paid collaboration or add a brand logo in a way that implies a partnership that did not happen.
Can I create an influencer media kit for free?
Yes. You can create a PDF with a free document or design tool. CreatorsJet also offers a free customizable kit with one social account. Automatic daily social-statistics updates require Starter or Pro.
How often should I update my media kit?
Check your metrics, links, contact details and availability before each new pitch. Use a consistent reporting period and show when the figures were collected. Update your portfolio when you have more relevant work, and your pricing whenever your offer changes.
Is an influencer media kit the same as a press kit?
The terms overlap, but the audience matters. An influencer media kit is usually built for brand collaborations. A traditional press kit helps journalists cover a person or business and may include press releases, approved images and company information. A rate card focuses specifically on prices and deliverables.