Media Kits for Influencers: Why They Matter?

There are lots of influencers in pretty much any niche these days, and that means it’s difficult to stand out. You always want to think outside the box in order to surpass other creators, and having an influencer media kit can help you do that. But what is a media kit for influencers, what does it include, and how will it help you stand out? Let’s find out!

What is an influencer media kit?

At its core, the media kit is pretty much a digital business card for influencers. You can use it to highlight information about yourself, your brand, your social following, and even engagement rates. The thing is, all media kits for influencers are different and fully customizable. The main focus is to present yourself and your brand professionally while making it easier for a brand to learn more about what you can offer as an influencer. And in doing so, you’re increasing the chances of finding the right brands to work with!

What should be included in your influencer media kit?

Every influencer has their own idea when it comes to how they want to present themselves in front of a brand. Of course, you are free to use a media kit template and fill in the blanks. Or you can start a media kit yourself. Regardless, there are certain elements that all media kits for influencers should include, as you will notice below:

• Basic information like your personal and brand name, phone number, and email address are crucial and mandatory for any media kit.

• After that, you can add the brand story and bio. Talking a little bit about yourself, your education, and past work will come in handy.

• Obviously, you also want to highlight your audience demographics and socials. Integrating analytics is a must-have here. That way, brands can see the type of reach you can offer and if it fits their target audience and expectations.

• You always want to link your portfolio as well. Showing what kind of work you did for past clients is effective, and it can indeed help a lot more than expected. Not only that, but you can add testimonials, a service list and so on. The more you highlight what you can do for brands and showcase the results you delivered to other creators, that alone can be very helpful.

• Not every influencer wants to add pricing because they usually negotiate in person. However, it can be a good idea to add pricing info in the media kit. The reason for that is you want to show your expectations, and the brand will see if your requests fit their budget or not.

In this kit you also want to add any terms and conditions you might have. A lot of the time, companies will try to include various terms and things that you must agree to. However, you should also consider having certain terms as well, because it’s an important part of the process. That way, you get to show them that you know your worth, you performed due diligence, and took the right safeguards to protect your brand. Simple things like this can help enhance that first impression businesses might have of you, and that’s extremely important.

These are some of the basics you want to have in any media kits for influencers. What you have to realize is that brands might go through dozens of these in a day, so you don’t want the media kit to be very long.

Keeping it simple, concise, and professional will help you stand out. And on top of that, you always want to highlight your expertise while backing it up with proof, testimonials, and results. In doing so, you show the brands that, yes, you can deliver good results, they can trust you, and that will start a great relationship in the long run.

Is the influencer media kit effective?

Yes, brands these days don’t want to spend hours trying to find information about an influencer. With a media kit, you decide what brands see and how you present yourself in front of them. Plus, you offer them insights into your analytics and the reach you can provide. All these things matter, and you’ll have a unique opportunity to connect with the brands in the long run.

It also shows brands that you are prepared and you are taking these things seriously. What’s important to keep in mind is that not every influencer is serious about connecting with brands. And obviously, companies provide and expect professionalism. With an influencer media kit, you highlight that while also showing companies exactly what they can expect. Then, once they have the info, it’s up to them to make a decision, set up a meeting, connect with you, and so on!

You make a positive first impression

As a content creator, it’s very easy to have a very divisive image online. Some people will agree with your statements, others won’t. The truth is that you always want to present yourself positively, however, especially when it comes to working with brands. And when you create an influencer media kit, that’s the first thing brands will see.

You get to choose what’s included in the media kit and what these brands see. That helps immensely because you highlight your achievements and previous work while also presenting what type of audience you can reach, how large it is, demographics, and other relevant information.

The challenge as a content creator is that designing your own media kit for influencers is not easy. It can be very time-consuming, and also expensive if you outsource it to various professionals. With CreatorsJet, you have the means to design and customize your own media kit as you see fit. You have an effective solution that guides you through the process, and you can fully optimize and improve your media kit at the highest possible level. You get to keep all the info in a single place while also having a dashboard where you can make changes on the spot.

What social media stats should you include?

Upon creating a media kit, a very good idea is to make sure that you include as many stats as you can. You want companies to see how many followers you have on those platforms where you are the most active. Aside from those stats, you can add unique, daily and monthly views for your blog, if possible.

Conclusion

There’s no denying that media kits for influencers are very effective, and they can help you break the ice when talking with a brand. Plus, an influencer media kit offers you the rare opportunity to choose exactly how to present yourself in front of a brand while highlighting your audience numbers, online presence, achievements, and story.

It’s a great opportunity to design your own influencer media kit, and it’s something that CreatorsJet can help you in no time. If you are serious about becoming an influencer, it’s imperative to start building your own media kit today. Start focusing on that, deliver great content for your audience, but also maintain a professional attitude when it comes to working with brands. That will help ensure you will have great, meaningful business relationships with companies for years to come!