15 TikTok Hook Templates to Grab Attention Instantly

TikTok is a fast-moving platform, you have 3 seconds to hook viewers before they scroll away.That’s why TikTok hooks (the first words or visuals that appear in your video) are so important.

Whether you’re a creator, brand, or small business, using proven hook templates can boost your views, engagement, and follower growth.

Here are 15 scroll-stopping TikTok hook templates you can adapt to your niche today.

What is a TikTok Hook?

A TikTok hook is the opening line or visual that captures attention in the first few seconds of a video.It tells viewers why they should keep watching and sets up the story or value you’re about to deliver.

Think of it as your headline for short-form video. Without a strong hook, even the best content gets skipped.

15 TikTok Hook Templates

1. The Curiosity Hook

"I bet you didn’t know this about [topic]..."

Use curiosity to spark intrigue and keep viewers watching for the reveal.

2. The Mistake Hook

"Stop doing this if you want [result]..."

People hate missing out, highlight common mistakes in your niche.

3. The Secret Formula Hook

"Here’s my 3-step formula to [achieve goal]..."

Perfect for educational or how-to content.

4. The Transformation Hook

"This is what happened after 30 days of [action]..."

Before-and-after stories are powerful for fitness, lifestyle, or product reviews.

5. The Challenge Hook

"Can you do this for 10 seconds?"

Engages viewers with interactive, gamified content.

6. The Shocking Fact Hook

"Did you know 90% of people get this wrong?"

Start with a surprising stat to trigger attention.

7. The Relatable Problem Hook

"If you struggle with [pain point], watch this."

Helps your audience feel understood immediately.

8. The Bold Claim Hook

"This is the only [product/tip] you’ll ever need."

Confidence grabs attention, just make sure you can back it up.

9. The Question Hook

"Have you ever wondered why [thing happens]?"

Invites viewers to stick around for the answer.

10. The "What I Learned" Hook

"I wasted $1,000 on [mistake] and here’s what I learned."

Personal lessons resonate and build trust.

11. The Step-by-Step Hook

"Here’s exactly how I went from 0 to 10k followers."

Clear processes perform well on TikTok.

12. The Trend Remix Hook

"You’ve seen this trend, but here’s my twist..."

Riding trends while adding originality works best.

13. The Value-Packed Hook

"3 tips to instantly improve your [niche skill]."

Fast, list-based hooks keep viewers engaged.

14. The Controversial Opinion Hook

"Unpopular opinion: [hot take]."

Creates debate, comments, and shares.

15. The POV Hook

"POV: You’re trying to [relatable scenario]."

Relatable storytelling formats are TikTok gold.

How to Use These TikTok Hook Templates

1. Match the hook to your niche – choose templates that make sense for your audience.

2. Keep it short – your hook should land in under 3 seconds.

3. Combine text and visuals – use captions or bold text overlays to reinforce the hook.

4. Test and adapt – track watch time and engagement to see which hooks perform best.

Why Hooks Matter on TikTok

• Boost watch time (the #1 ranking factor for TikTok’s algorithm)

• Increase engagement (likes, comments, shares)

• Help your videos reach For You Pages (FYPs)

• Turn casual scrollers into loyal followers

Final Thoughts

If you want your TikTok videos to stand out in a crowded feed, start with the right hook.These 15 TikTok hook templates are proven to grab attention, spark curiosity, and keep viewers watching.

Start experimenting today, and watch your views, engagement, and follower count skyrocket.