hsmcmillan

I'm Dr. Heather McMillan. Nearly 30 years studying how people make decisions — then at 50 I made one my research didn't prepare me for and ran headfirst into a new career. Smart Luxury started with a simple idea: luxury is a standard, not a price tag. I help people cut through the noise and find it in the places they'd least expect. Bougie by nature. Strategic by training. Standards, not price tags. Open to UGC, paid partnerships, and brands that pass the standards test.