Best time to post on Instagram in 2024

January 19, 2024 -Practical guides

Best time to post on Instagram in 2024

When it comes to Instagram, knowing when to share your posts can make a big difference in how many people see and interact with your content.

This article will help you understand why timing is important, offer some basic tips for when to post, and explain how you can use Instagram's own data to fine-tune your posting schedule.

Why Timing Matters

Posting at the right time can boost the chances of your Instagram posts showing up in your followers' feeds when they are using the app. It also helps you reach people in different time zones, expanding your audience.

General Tips for Posting

Here are some simple guidelines to get you started:

  1. Weekdays or Weekends: Posting on weekdays, like Tuesday, Wednesday, and Thursday, tends to work better than weekends.

  2. Morning or Evening: Posting in the morning (around 8-9 AM) and evening (around 6-7 PM) when more people are active can lead to better results.

  3. Lunchtime: Some studies suggest that posting around lunchtime (around 12-1 PM) is a good idea since people often check Instagram during lunch breaks.

Using Instagram Insights

For more specific data that suits your followers, Instagram Insights is a useful tool:

  1. Switch to a Business or Creator Account: You need a Business or Creator Account to access Instagram Insights, which isn't available for personal accounts.

  2. Know Your Audience: Instagram Insights provides information about when your followers are most active, including specific days and hours.

  3. Experiment and Adjust: Use this data to try posting at different times. See how your posts perform and tweak your schedule accordingly.

Staying Consistent

While timing is important, it's also crucial to stick to a regular posting schedule. When your followers know when to expect your content, they're more likely to engage with it.


Finding the best time to post on Instagram involves a mix of general tips and insights from your own audience data.

Start with the suggested timeframes mentioned above, but be open to trying different posting times based on your followers' habits.

Consistency in posting good content, combined with smart timing, will help you reach and engage more people on Instagram.

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